Friday, February 18, 2011
  • Lexus Goes To Movies; Toyota Push Touts Its Rep

    Now that the National Highway Traffic Safety Administration has concurred with Toyota's own assessment that the company's recall problems were due to accelerator pedals and not the car's neurological systems, Toyota Motor Sales is hoping to retake the reputation hill with a new ad campaign timed with spring. ...Read the whole story

  • Scatter Market Cools

    Soaring TV scatter-market pricing has slowed down considerably in the first quarter, according to media agency executives -- but it is generally still higher than upfront pricing set in the summer a year ago. Hikes tend to be 10% to 15%. ...Read the whole story

  • Shazam! Old Navy Campaign Links TV, Mobile

    For the campaign, which launches via television commercials Thursday, people can use the Shazam app on their phones to tag the original music from the ads, launching a virtual store where they can view the fashions from the ads, download the music and even purchase the clothing featured in the ads. ...Read the whole story

  • Fox Soccer Kicks Up Schedule

    The Fox Soccer outlet has extended its relationship with Major League Soccer to include this season, bringing around 31 games to the network, along with some playoff games under the one-year deal. Fox Soccer has carried MLS games since 2003. ...Read the whole story

  • Telemundo Adds Social Media Group

    Telemundo announced the launch of its new strategic social media arm to better connect with the growing Hispanic presence on online social networks. Dubbed Social@Telemundo, the new unit will be led by Borja Perez, vice president for digital media and integrated solutions at the Spanish-language media company. ...Read the whole story

  • E! Moves Into 'Red Carpet' Products

    Comcast's E! network, now part of NBC Universal, is moving into consumer products, looking to capitalize on its "Red Carpet" brand by offering various products, such as self-tanner and home food delivery. ...Read the whole story

  • CBS Registers 11% Rev Gains, Retrans To $250M By '13

    Higher TV show licensing revenues and continued growth in advertising helped lift CBS Corp. to big financial gains in its fourth-quarter reporting period. The company rose across the board -- from interactive to cable. ...Read the whole story

  • 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks

    Fox's "American Idol" may be down from a year ago -- but it continues to upset the Thursday night apple cart, as well as gain separation from its competitors. Its broadcast rivals, ABC and NBC are enduring season lows. ...Read the whole story

  • Telemundo Launches Social Media Unit
  • Obit: Hallmark's Carr, Longtime PR Vet, Dies At 50
    Jefferson On Media: Tweets Of The (Founding) Father

    Thomas Jefferson's a busy guy for someone who's been dead for almost 200 years. His blog, Virginian Red, is one of the most-read on the eternal plain ( - don't bother checking the url. Heaven has ...More