On the day it was announced he would be taking over for Larry King, Piers Morgan hit the right tone. Morgan followed the simple playbook: offer an over-the-top nod to the outgoing, and try to stir a bit of interest in your opportunity. ...
Top Disney executive Anne Sweeney said ABC has more than 64% of its affiliates paying for rights to offer the network. The affiliates are ... Read the whole story
The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author ... Read the whole story
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread ... Read the whole story
The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipments of TV sets grew 15% to 77.6 million units, after falling 9% ... Read the whole story
Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the ... Read the whole story
Despite the headline, this is not a commentary on the Middle East -- which makes me one of the few people not publishing uninformed ... Read the whole story
The question of whether or not to offer product placement is often on the minds of 10 p.m. network show producers. Maybe they also ... Read the whole story