Tuesday, February 22, 2011
  • ABC Grabs Retrans Fees From Most Affiliates

    Top Disney executive Anne Sweeney said ABC has more than 64% of its affiliates paying for rights to offer the network. The affiliates are paying ABC a license fee or a portion of the so-called retrans consent dollars they are collecting from cable/satellite/telco TV operators. ...Read the whole story

  • Pyrex, Homemaking Goddess Sandra Lee Partner

    The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author and editor in chief of Semi-Homemade magazine, also is the host of "Sandra Lee Celebrates," a series of primetime specials on HGTV, and two highly rated television shows on Food Network. ...Read the whole story

  • Miracle Whip Embraces 'Haters'

    The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread isn't for everyone, but is anchored by TV spots featuring both celebrities and actors representing average consumers who declare that they "hate" the brand, interspersed with praise from those who love it. ...Read the whole story

  • Sales Of TV Sets Rebound In Q4

    The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipments of TV sets grew 15% to 77.6 million units, after falling 9% in the third quarter. The survey came from DisplaySearch's Advanced Quarterly Global report. ...Read the whole story

  • Netflix To Stream CBS Shows

    Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the air. The list includes the recently canceled "Medium" and summer show "Flashpoint." ...Read the whole story

Two Different Worlds, No More

Despite the headline, this is not a commentary on the Middle East -- which makes me one of the few people not publishing uninformed opinion. Some years ago, the visionary CEO of a direct marketing agency ...More