• ABC Grabs Retrans Fees From Most Affiliates

    Top Disney executive Anne Sweeney said ABC has more than 64% of its affiliates paying for rights to offer the network. The affiliates are paying ABC a license fee or a portion of the so-called retrans consent dollars they are collecting from cable/satellite/telco TV operators. ...Read the whole story

  • Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops

    In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media. The deal, which is being announced this morning, is believed to be the first to integrate set-top data directly into the "enterprise" systems that agencies use to conduct business, and could have a profound effect ...Read the whole story

  • Hyundai To Tout New Elantra During Oscars

    As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the Academy Awards. The Fountain Valley, Calif. automaker will air nine TV ads during TV coverage of the event on ABC. Jeff Bridges will be absent as a voice in four of the spots because he is up for an award for "True Grit." ...Read the whole story

  • DirecTV Doubles New Subscribers, Revs Up 11%

    Big subscriber gains were made for DirecTV, exceeding analyst expectations and pushing up its stock in mid-day trading. The nation's largest satellite TV programming service surged with 289,000 new U.S. subscribers in the fourth quarter of 2010. ...Read the whole story

  • Google Streams Live Sports, But Not NHL

    Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created by the demand for content from broadcast television on Internet-connected devices, from online to mobile. ...Read the whole story

  • 'NCIS' Leads Tuesdays, 'Glee' Gaining

    CBS just edged out Fox on Tuesday night -- as its tag team of "NCIS" and "NCIS: Los Angeles" kicked up their respective ratings versus a week ago. Still, Fox's "Glee" was up 2% versus a week before. ...Read the whole story

  • Pyrex, Homemaking Goddess Sandra Lee Partner

    The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author and editor in chief of Semi-Homemade magazine, also is the host of "Sandra Lee Celebrates," a series of primetime specials on HGTV, and two highly rated television shows on Food Network. ...Read the whole story

  • Miracle Whip Embraces 'Haters'

    The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread isn't for everyone, but is anchored by TV spots featuring both celebrities and actors representing average consumers who declare that they "hate" the brand, interspersed with praise from those who love it. ...Read the whole story

  • Sales Of TV Sets Rebound In Q4

    The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipments of TV sets grew 15% to 77.6 million units, after falling 9% in the third quarter. The survey came from DisplaySearch's Advanced Quarterly Global report. ...Read the whole story

  • TV Ops Prove Profitable For WashPo Co.

    The Washington Post Co. TV operations were its bright spot in its latest quarterly results. Political advertising pushed up its TV broadcasting unit's revenue 28% in fourth-quarter 2010 to $102.9 million. ...Read the whole story

  • Netflix To Stream CBS Shows

    Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the air. The list includes the recently canceled "Medium" and summer show "Flashpoint." ...Read the whole story

Al Jazeera English: Bombastic, Or Comcastic?

>Reports are circulating that Al Jazeera English, the "toned down" version of Al Jazeera, has been making rounds this week among some of America's largest cable operators, including Philadelphia-based Comcast. ...More

  • Have A Couple Of Hours To Spare, Want To Get Really Smart About The Future Of TV?

    This just in from former TV Board columnist and well-known collaborator Mitch Oscar, who has aked us to let the TV Board community know that they're welcome to attend a special session of MPG's Collaborative Alliance, which will be held Thursday from noon to 2:30 at MPG's New York headquarters on the 12th floor of 195 Broadway in Manhattan. ...More

  • The Wrong Direction: Staying Stagnant Or Even Going Backwards With Local TV News Efforts

    The future viability of TV stations hinges on their coverage of local news. That makes Fox Television Stations' alleged filing of fraudulent FCC documents for New York's WWOR-TV a head-scratcher. ...More

  • Two Different Worlds, No More

    Despite the headline, this is not a commentary on the Middle East -- which makes me one of the few people not publishing uninformed opinion. Some years ago, the visionary CEO of a direct marketing agency approached a speaker's podium with the song, "Two Different Worlds" playing in the background. His message was simple: that direct-to-consumer marketing rests primarily on the principle of relevance -- and that principle was going to be increasingly important as mass media platforms gave way to more specialized digital platforms with unique communications characteristics and attributes. But he wasn't talking to direct marketers; he was ...More

  • The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama

    The question of whether or not to offer product placement is often on the minds of 10 p.m. network show producers. Maybe they also think about how theatrical movies handle this issue -- especially when it comes to fictional versions of public figures. ...More