Thursday, February 24, 2011
  • New To Macy's Spring Lineup: Custom QR Codes

    The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and texted it to Macy's for access to a holiday themed video. This effort, however, is much more extensive, and will be communicated across multiple touchpoints, including television and print advertising, in-store signage and associate training. ...Read the whole story

  • Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops

    In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media. The deal, which is being announced this morning, is believed to be the first to integrate set-top data directly into the "enterprise" systems that agencies use to conduct business, and could have a profound effect ... ...Read the whole story

  • Oscar Dreams Of Big Telecast Numbers

    Recent trends of higher ratings for TV awards shows might have ABC dreaming of big numbers as well for "The 83rd Annual Academy Awards" show this Sunday. Last year, "The 82nd Annual Academy Awards" pulled in 41.7 million viewers, the biggest results in five years, helped by the best picture category growing from five to 10. ...Read the whole story

  • 7-11 Targets The 'Big 4,' Broadcast Nets, That Is

    In a deal that its principals say will transform the 7-Eleven convenience store chain into the fourth largest "broadcast TV network" in the U.S., Harris Corp. Wednesday will deploy broadcast TV quality digital out-of-home screen technology across 6,200 of the chain's stores nationwide. The 10-year agreement with Digital Display Networks, operator of the fledgling 7-Eleven TV network, is valued at $10 million. ...Read the whole story

  • Hyundai To Tout New Elantra During Oscars

    As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the Academy Awards. The Fountain Valley, Calif. automaker will air nine TV ads during TV coverage of the event on ABC. Jeff Bridges will be absent as a voice in four of the spots because he is up for an award for "True Grit." ...Read the whole story

  • DirecTV Doubles New Subscribers, Revs Up 11%

    Big subscriber gains were made for DirecTV, exceeding analyst expectations and pushing up its stock in mid-day trading. The nation's largest satellite TV programming service surged with 289,000 new U.S. subscribers in the fourth quarter of 2010. ...Read the whole story

  • Google Streams Live Sports, But Not NHL

    Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created by the demand for content from broadcast television on Internet-connected devices, from online to mobile. ...Read the whole story

  • Dish TV: Revs Up 8.4%, But Subscribers Drop in 4Q

    Against what its main competitor DirecTV reported earlier in the week, Dish Network Corp. had a net loss of subscribers in the fourth quarter 2009. However, the satcaster saw revs rise 8.4% for 2010. ...Read the whole story

  • Ford Talks Tech With Global Focus Campaign
  • Stay Melo: Anthony Scores For Knicks, MSG TV
  • 'NCIS' Leads Tuesdays, 'Glee' Gaining
  • Univision May Launch New Nets, TV Net Revs Up 17%
  • TV Ops Prove Profitable For WashPo Co.
    Set-Top Box Lexicon:The Remote

    One would think that something as ubiquitous as a Remote would have a simple definition. However it is not as simple as it would first appear. While there are several industry definitions for a Remote Control ...More