Television News Daily Editions for March 2011
Television News Daily - Thursday, March 31, 2011
'Nightline' Is Late-Night Winner, Triple-Demo Threat
Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
Crackle's Ad-Supported Movies and TV Streaming Comes to Roku Boxes
Comedy Central's New Top Marketer Is No Joke
Too Many Ad Messaging Opportunities? Don Draper Might Not Agree
Weather Channel Launches Four-Screen Program Premiere Tonight
Betty White Gets New NBC 'Rockers' Show
Mobile TV Apps: TV Everywhere, And Everywhere Confusion
Beware The Ideas Of March
Lessons From TV And Mag Sales: Quality Content, 'Company You Keep' Still Matter
MLB Pitches A Big Opening Day Campaign
Social Media Increases Popularity For TV Viewer Comments
TidalTV Raised $30M To Enhance Ad Tech, Reach
Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
Fanta Unveils Global 'Less Serious' Campaign
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
African-Americans Watch Most TV, Asians Least
Bowled Over: ESPN Posts Best Quarter
Television News Daily - Wednesday, March 30, 2011
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
Adap.tv Adds $20M In Financing, MarketPlace Big Success
Comedy Central's New Top Marketer Is No Joke
Too Many Ad Messaging Opportunities? Don Draper Might Not Agree
Crackle's Ad-Supported Movies and TV Streaming Comes to Roku Boxes
Is Newsy A Glimpse of Mobile-Powered Future TV?
The Physics Of Marketing
TV In Weird Places Means Your Local Media Planner Needs More Support
White House Gives In to Networks on Matter of National Importance
Social Media Increases Popularity For TV Viewer Comments
Forecast: TV Regains Hefty Ad Levels
Fanta Unveils Global 'Less Serious' Campaign
Diginet Crackle Airs Free TV, Movies
African-Americans Watch Most TV, Asians Least
Three Olives Vodka Launches $10M Campaign
Television News Daily - Tuesday, March 29, 2011
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
Adap.tv Adds $20M In Financing, MarketPlace Big Success
TV Station Groups Post Huge Gains
Mobile Touted As Major Revenue Driver
CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
White House Gives In to Networks on Matter of National Importance
Is Newsy A Glimpse of Mobile-Powered Future TV?
The Physics Of Marketing
TV In Weird Places Means Your Local Media Planner Needs More Support
Chuck The TV Branded Entertainment
TV Advertising's Tipping Point
Forecast: TV Regains Hefty Ad Levels
Silk Campaign Urges Switch From Dairy To Soymilk
Diginet Crackle Airs Free TV, Movies
New Snapple Tea Bears TV Show's Name
FX Gets Back Into the Sports Game
Three Olives Vodka Launches $10M Campaign
New Snapple Tea Bears TV Show's Name
Television News Daily - Monday, March 28, 2011
TV Station Groups Post Huge Gains
Mobile Touted As Major Revenue Driver
Chuck The TV Branded Entertainment
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Personality-Driven 'Networks': It's All In the Definition
The Hub Hits Pay Dirt With Warren Buffett
No TV Network On The 'Worst Company In America' Ballot? Phooey!
Extending The Normal Madness
Local TV Ads Surge Back In '10
CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
TV Advertising's Tipping Point
Brands Line Up For Indy 500 Centennial
FBN Joins Nielsen, Still Trails CNBC Rival
Silk Campaign Urges Switch From Dairy To Soymilk
New Snapple Tea Bears TV Show's Name
FX Gets Back Into the Sports Game
Porsche: Taking The Kids To Soccer? Lose The Minivan
The Hub's New Season Unveils 9 Original Shows
Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
New Snapple Tea Bears TV Show's Name
Television News Daily - Friday, March 25, 2011
The Hub Hits Pay Dirt With Warren Buffett
Local TV Ads Surge Back In '10
Extending The Normal Madness
No TV Network On The 'Worst Company In America' Ballot? Phooey!
Personality-Driven 'Networks': It's All In the Definition
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
FBN Joins Nielsen, Still Trails CNBC Rival
Brands Line Up For Indy 500 Centennial
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
Porsche: Taking The Kids To Soccer? Lose The Minivan
The Hub's New Season Unveils 9 Original Shows
Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
Television News Daily - Thursday, March 24, 2011
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Local TV Ads Surge Back In '10
Broadcast Losing Ground, Cable Gains
Personality-Driven 'Networks': It's All In the Definition
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
TV Advertising Most Influential
Media Insights Q&A: Jo Holz
Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet
Census Chief Might Help Networks With Research Knowledge
Adobe Pass Wants to Turn On TV Everywhere
Brands Line Up For Indy 500 Centennial
Cartoon Network Debuts 13 Shows, New WB Partnership
Porsche: Taking The Kids To Soccer? Lose The Minivan
The Hub's New Season Unveils 9 Original Shows
Weather Channel, Home Depot Launch Addressable Ads
'NCIS' Powers CBS Tuesdays
Television News Daily - Wednesday, March 23, 2011
Census Chief Might Help Networks With Research Knowledge
Broadcast Losing Ground, Cable Gains
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
TV Advertising Most Influential
Media Insights Q&A: Jo Holz
Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet
Adobe Pass Wants to Turn On TV Everywhere
The Resurgence Of... Research?
Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?
Neuroscience Offers Advertisers Promise But More Time Needed
Social Media Means More Than Social Channels
Cartoon Network Debuts 13 Shows, New WB Partnership
Weather Channel, Home Depot Launch Addressable Ads
'NCIS' Powers CBS Tuesdays
'Dancing' Glides Into Strong Position
Univision Taps Lazarus To Head Sales For Its New Networks
Television News Daily - Tuesday, March 22, 2011
Neuroscience Offers Advertisers Promise But More Time Needed
The Resurgence Of... Research?
Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?
Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
TV Ad Spending Led The Rising Tide Last Year
Finding And Mining Media Data In The Middle
Are We Losing Some Historic TV Images?
PBS Trade Campaign Might Be Better Tabled For Now
Social Media Means More Than Social Channels
NCAA 'Madness' Online Viewing Up 47%
NBC TV Relies On 'Talent' And 'Voice'
'Dancing' Glides Into Strong Position
TV Land Greenlights 3 Original Series
Univision Taps Lazarus To Head Sales For Its New Networks
Nokia Debuts TV Ads For E7 Smartphone
Television News Daily - Monday, March 21, 2011
Amid Ad Turnaround, Print Media Continues To Lose Ground
Comcast Could Begin To Unlock NBCU Value With Theme Parks
March Madness Carries Memories For Top Sales Exec
Exactly HOW Accurate Must Historical Content Be These Days?
OTT Threat Is Overstated
Networks Set to Down Pepsi Dollars
Netflix Needs To Keep Pace As It Expands Into Upscale Content
Set-Top Lexicon: Digital Platforms
Media Insights Q&A with Rob Frydlewicz
Are We Losing Some Historic TV Images?
Finding And Mining Media Data In The Middle
TV Ad Spending Led The Rising Tide Last Year
Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
PBS Trade Campaign Might Be Better Tabled For Now
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
NCAA Tourney Nets Highest Ratings In Decades
Total Auto Ad Spend To Grow 6.4%
In Syndication, 'Men' Stands Out
Tecate Expands Marketing To All Hispanic Males
NCAA 'Madness' Online Viewing Up 47%
Disney Kids Networks Profits By Sponsorship Model
NBC TV Relies On 'Talent' And 'Voice'
Taco Bell's Ad Blitz 'Defense' Strategy Working
TV Land Greenlights 3 Original Series
Nokia Debuts TV Ads For E7 Smartphone
Study Shows TV Streaming, Cord-Cutting Increasing
Television News Daily - Friday, March 18, 2011
Amid Ad Turnaround, Print Media Continues To Lose Ground
Comcast Could Begin To Unlock NBCU Value With Theme Parks
March Madness Carries Memories For Top Sales Exec
Exactly HOW Accurate Must Historical Content Be These Days?
OTT Threat Is Overstated
Netflix Needs To Keep Pace As It Expands Into Upscale Content
Set-Top Lexicon: Digital Platforms
Media Insights Q&A with Rob Frydlewicz
Networks Set to Down Pepsi Dollars
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
NCAA Tourney Nets Highest Ratings In Decades
Total Auto Ad Spend To Grow 6.4%
In Syndication, 'Men' Stands Out
Tecate Expands Marketing To All Hispanic Males
Disney Kids Networks Profits By Sponsorship Model
Taco Bell's Ad Blitz 'Defense' Strategy Working
Study Shows TV Streaming, Cord-Cutting Increasing
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