Television News Daily Issues for March 2011
Television News Daily - Thursday, March 31, 2011
'Nightline' Is Late-Night Winner, Triple-Demo Threat
Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
Comedy Central's New Top Marketer Is No Joke
Too Many Ad Messaging Opportunities? Don Draper Might Not Agree
Weather Channel Launches Four-Screen Program Premiere Tonight
Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
Mobile TV Apps: TV Everywhere, And Everywhere Confusion
Beware The Ideas Of March
Lessons From TV And Mag Sales: Quality Content, 'Company You Keep' Still Matter
Crackle's Ad-Supported Movies and TV Streaming Comes to Roku Boxes
Betty White Gets New NBC 'Rockers' Show
Social Media Increases Popularity For TV Viewer Comments
TidalTV Raised $30M To Enhance Ad Tech, Reach
Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
MLB Pitches A Big Opening Day Campaign
Fanta Unveils Global 'Less Serious' Campaign
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Bowled Over: ESPN Posts Best Quarter
African-Americans Watch Most TV, Asians Least
Television News Daily - Wednesday, March 30, 2011
Adap.tv Adds $20M In Financing, MarketPlace Big Success
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
TV In Weird Places Means Your Local Media Planner Needs More Support
The Physics Of Marketing
Is Newsy A Glimpse of Mobile-Powered Future TV?
Crackle's Ad-Supported Movies and TV Streaming Comes to Roku Boxes
Comedy Central's New Top Marketer Is No Joke
Too Many Ad Messaging Opportunities? Don Draper Might Not Agree
Comedy Central's New Top Marketer Is No Joke
White House Gives In to Networks on Matter of National Importance
Forecast: TV Regains Hefty Ad Levels
Social Media Increases Popularity For TV Viewer Comments
Diginet Crackle Airs Free TV, Movies
Fanta Unveils Global 'Less Serious' Campaign
Three Olives Vodka Launches $10M Campaign
African-Americans Watch Most TV, Asians Least
Television News Daily - Tuesday, March 29, 2011
Mobile Touted As Major Revenue Driver
TV Station Groups Post Huge Gains
Adap.tv Adds $20M In Financing, MarketPlace Big Success
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
TV Advertising's Tipping Point
White House Gives In to Networks on Matter of National Importance
TV In Weird Places Means Your Local Media Planner Needs More Support
The Physics Of Marketing
Chuck The TV Branded Entertainment
White House Gives In to Networks on Matter of National Importance
Is Newsy A Glimpse of Mobile-Powered Future TV?
CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
Silk Campaign Urges Switch From Dairy To Soymilk
Forecast: TV Regains Hefty Ad Levels
New Snapple Tea Bears TV Show's Name
Diginet Crackle Airs Free TV, Movies
FX Gets Back Into the Sports Game
Three Olives Vodka Launches $10M Campaign
New Snapple Tea Bears TV Show's Name
Television News Daily - Monday, March 28, 2011
Mobile Touted As Major Revenue Driver
TV Station Groups Post Huge Gains
CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
Local TV Ads Surge Back In '10
Extending The Normal Madness
CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
No TV Network On The 'Worst Company In America' Ballot? Phooey!
The Hub Hits Pay Dirt With Warren Buffett
Personality-Driven 'Networks': It's All In the Definition
Chuck The TV Branded Entertainment
TV Advertising's Tipping Point
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Silk Campaign Urges Switch From Dairy To Soymilk
Brands Line Up For Indy 500 Centennial
FBN Joins Nielsen, Still Trails CNBC Rival
New Snapple Tea Bears TV Show's Name
FX Gets Back Into the Sports Game
Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
The Hub's New Season Unveils 9 Original Shows
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
Porsche: Taking The Kids To Soccer? Lose The Minivan
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
New Snapple Tea Bears TV Show's Name
Television News Daily - Friday, March 25, 2011
The Hub Hits Pay Dirt With Warren Buffett
Personality-Driven 'Networks': It's All In the Definition
The Hub Hits Pay Dirt With Warren Buffett
No TV Network On The 'Worst Company In America' Ballot? Phooey!
Extending The Normal Madness
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Local TV Ads Surge Back In '10
Brands Line Up For Indy 500 Centennial
FBN Joins Nielsen, Still Trails CNBC Rival
Porsche: Taking The Kids To Soccer? Lose The Minivan
Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
The Hub's New Season Unveils 9 Original Shows
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
Television News Daily - Thursday, March 24, 2011
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Census Chief Might Help Networks With Research Knowledge
Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet
Media Insights Q&A: Jo Holz
TV Advertising Most Influential
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
Personality-Driven 'Networks': It's All In the Definition
Adobe Pass Wants to Turn On TV Everywhere
Broadcast Losing Ground, Cable Gains
Local TV Ads Surge Back In '10
Brands Line Up For Indy 500 Centennial
Cartoon Network Debuts 13 Shows, New WB Partnership
Weather Channel, Home Depot Launch Addressable Ads
The Hub's New Season Unveils 9 Original Shows
Porsche: Taking The Kids To Soccer? Lose The Minivan
'NCIS' Powers CBS Tuesdays
Television News Daily - Wednesday, March 23, 2011
Census Chief Might Help Networks With Research Knowledge
Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?
The Resurgence Of... Research?
Adobe Pass Wants to Turn On TV Everywhere
Census Chief Might Help Networks With Research Knowledge
Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet
Media Insights Q&A: Jo Holz
TV Advertising Most Influential
Neuroscience Offers Advertisers Promise But More Time Needed
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
Broadcast Losing Ground, Cable Gains
Social Media Means More Than Social Channels
Cartoon Network Debuts 13 Shows, New WB Partnership
Weather Channel, Home Depot Launch Addressable Ads
'Dancing' Glides Into Strong Position
'NCIS' Powers CBS Tuesdays
Univision Taps Lazarus To Head Sales For Its New Networks
Television News Daily - Tuesday, March 22, 2011
Neuroscience Offers Advertisers Promise But More Time Needed
Are We Losing Some Historic TV Images?
Finding And Mining Media Data In The Middle
TV Ad Spending Led The Rising Tide Last Year
Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
Neuroscience Offers Advertisers Promise But More Time Needed
Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?
The Resurgence Of... Research?
PBS Trade Campaign Might Be Better Tabled For Now
Social Media Means More Than Social Channels
NCAA 'Madness' Online Viewing Up 47%
NBC TV Relies On 'Talent' And 'Voice'
TV Land Greenlights 3 Original Series
'Dancing' Glides Into Strong Position
Univision Taps Lazarus To Head Sales For Its New Networks
Nokia Debuts TV Ads For E7 Smartphone
Television News Daily - Monday, March 21, 2011
Amid Ad Turnaround, Print Media Continues To Lose Ground
PBS Trade Campaign Might Be Better Tabled For Now
Are We Losing Some Historic TV Images?
PBS Trade Campaign Might Be Better Tabled For Now
Media Insights Q&A with Rob Frydlewicz
Set-Top Lexicon: Digital Platforms
Netflix Needs To Keep Pace As It Expands Into Upscale Content
Networks Set to Down Pepsi Dollars
OTT Threat Is Overstated
Exactly HOW Accurate Must Historical Content Be These Days?
Finding And Mining Media Data In The Middle
TV Ad Spending Led The Rising Tide Last Year
Comcast Could Begin To Unlock NBCU Value With Theme Parks
March Madness Carries Memories For Top Sales Exec
Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
NCAA Tourney Nets Highest Ratings In Decades
Tecate Expands Marketing To All Hispanic Males
Total Auto Ad Spend To Grow 6.4%
In Syndication, 'Men' Stands Out
NCAA 'Madness' Online Viewing Up 47%
Disney Kids Networks Profits By Sponsorship Model
NBC TV Relies On 'Talent' And 'Voice'
Taco Bell's Ad Blitz 'Defense' Strategy Working
TV Land Greenlights 3 Original Series
Nokia Debuts TV Ads For E7 Smartphone
Study Shows TV Streaming, Cord-Cutting Increasing
Television News Daily - Friday, March 18, 2011
Amid Ad Turnaround, Print Media Continues To Lose Ground
Networks Set to Down Pepsi Dollars
Exactly HOW Accurate Must Historical Content Be These Days?
OTT Threat Is Overstated
Networks Set to Down Pepsi Dollars
Netflix Needs To Keep Pace As It Expands Into Upscale Content
Set-Top Lexicon: Digital Platforms
Media Insights Q&A with Rob Frydlewicz
March Madness Carries Memories For Top Sales Exec
Comcast Could Begin To Unlock NBCU Value With Theme Parks
NCAA Tourney Nets Highest Ratings In Decades
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
In Syndication, 'Men' Stands Out
Tecate Expands Marketing To All Hispanic Males
Total Auto Ad Spend To Grow 6.4%
Disney Kids Networks Profits By Sponsorship Model
Taco Bell's Ad Blitz 'Defense' Strategy Working
Study Shows TV Streaming, Cord-Cutting Increasing
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