A while back, CBS sports chief Sean McManus recounted a conversation with NBCUniversal counterpart Dick Ebersol, where they agreed it would be brutal operating a broadcast network without the NFL. … Read the whole story
"We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know … Read the whole story
Woman's Day will be integrated into several episodes of the comedy hit "Hot in Cleveland" this summer, part of an unusual arrangement that has … Read the whole story
With less competition on this first Thursday night in March, Fox's "American Idol" just stepped on the gas, improving its already dominant ratings from … Read the whole story
Even with a stronger economy, Entravision, which operates a slew of Univision affiliates, saw ad dollars come in flat for its TV stations in … Read the whole story
For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily … Read the whole story
We may be well into the digital content age, but with traditional cable networks -- or for that matter, any TV networks -- it … Read the whole story
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketing exec Wendy Clark told attendees at the IAB Annual Leadership Meeting in … Read the whole story
We know them as "MSO," "Satco" and "Telco." These are the companies who are considered the "data originators" -- those that are at the … Read the whole story
TV buzz counts for a lot these days. And maybe Charlie Sheen has figured it out. With that in mind -- separate from all … Read the whole story