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• Local TV Ads Surge Back In '10 by Wayne Friedman

  Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication TV slipped in 2010 -- 2.8%, to $4.1 billion -- partly reflecting lower-priced upfront deals set in 2009. ...Read the whole story

• Broadcast Losing Ground, Cable Gains by Wayne Friedman

  Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters of the 2010-2011 TV season. ...Read the whole story

• Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads by Joe Mandese

  A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New York. The session, which unveiled the initial findings of Madison Avenue's first-ever attempt to standardize so-called neuromarketing measurement methods (see related story in today's edition), revealed a controversial rift with the industry's leading supplier, Nielsen-backed NeuroFocus, which apparently went rogue, declined to participate in the industry's initiative, and issued its own competing set of "standards." ...Read the whole story

• sports Brands Line Up For Indy 500 Centennial by Karl Greenberg

  Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on Memorial Day weekend. Izod, which is title sponsor of the Izod IndyCar Series, sponsored an event at New York's Classic Car Club of Manhattan to kick off the series, which begins this weekend with the Honda Grand Prix of St. Petersburg, Fla. ...Read the whole story

• Cartoon Network Debuts 13 Shows, New WB Partnership by David Goetzl

  As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over the next year. It's also kick-starting a partnership with Warner Bros. and DC Entertainment. ...Read the whole story

• automotive Porsche: Taking The Kids To Soccer? Lose The Minivan by Karl Greenberg

  Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story

• The Hub's New Season Unveils 9 Original Shows by David Goetzl

  The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren Buffett, who also provides the voiceover. ...Read the whole story

• Weather Channel, Home Depot Launch Addressable Ads by David Goetzl

  Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 seconds, the retailer will sponsor a segment that will offer gardening and lawn care tips, customized by region. ...Read the whole story

• 'NCIS' Powers CBS Tuesdays by Wayne Friedman

  In a switch of their rerun modes, it was CBS' turn to rule the roost on Tuesday night over Fox. CBS' "NCIS" helped power the network to an overall night win. ...Read the whole story

Personality-Driven 'Networks': It's All In the Definition by Wayne Friedman

Does one name and one brand always equal one "network"? Sounds like a lot for one person to handle. You might have put Oprah Winfrey, Martha Stewart and Keith Olbermann into this field -- considering recent TV business moves. Now there's the possibility of Glenn Beck headed into the same area with talk about him fronting his own "network." Really? What kind of network? A ...More

• TV Advertising Most Influential by Jack Loechner

  According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. ...More

• Media Insights Q&A: Jo Holz by Charlene Weisler

  Jo Holz is one of the leading researchers in the industry today. In addition to her work at NBC, Children's Television Workshop, iN DEMAND, and Oxygen, she is currently SVP, Client Research Initiatives at Nielsen. In her 30+ years in media research, Jo has experienced firsthand the great shift in the television landscape, from broadcast to cable to VOD. ...More

• Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet by Wayne Friedman

  If the way Europeans treat paid digital content is any harbinger of where this model is going, U.S. TV executives may need to rethink their plans. ...More

• Adobe Pass Wants to Turn On TV Everywhere by Steve Smith

  Just in time for the mounting controversy over TV properties landing on every imaginable screen on every imaginable device, Adobe steps in to claim that it can manage the madness for the value chain. This morning the company announced an Adobe Pass product that will authenticate pay TV subscribers across screens so that only the right customers get access to the content. Adobe is positioning this as a solution to quell anxieties and rights worries among TV cable/satellite providers and the individual content makers. The many worries and conflicts of business interest of TV everywhere models surfaced last week soon ...More