Thursday, March 24, 2011
  • Local TV Ads Surge Back In '10

    Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication TV slipped in 2010 -- 2.8%, to $4.1 billion -- partly reflecting lower-priced upfront deals set in 2009. ...Read the whole story

  • Broadcast Losing Ground, Cable Gains

    Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters of the 2010-2011 TV season. ...Read the whole story

  • Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads

    A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New York. The session, which unveiled the initial findings of Madison Avenue's first-ever attempt to standardize so-called neuromarketing measurement methods (see related story in today's edition), revealed a controversial rift with the industry's leading supplier, Nielsen-backed NeuroFocus, which apparently went rogue, declined to participate in the industry's initiative, and issued its own competing set of "standards." ...Read the whole story

  • Brands Line Up For Indy 500 Centennial

    Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on Memorial Day weekend. Izod, which is title sponsor of the Izod IndyCar Series, sponsored an event at New York's Classic Car Club of Manhattan to kick off the series, which begins this weekend with the Honda Grand Prix of St. Petersburg, Fla. ...Read the whole story

  • Cartoon Network Debuts 13 Shows, New WB Partnership

    As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over the next year. It's also kick-starting a partnership with Warner Bros. and DC Entertainment. ...Read the whole story

  • Porsche: Taking The Kids To Soccer? Lose The Minivan

    Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story

  • The Hub's New Season Unveils 9 Original Shows

    The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren Buffett, who also provides the voiceover. ...Read the whole story

  • Weather Channel, Home Depot Launch Addressable Ads

    Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 seconds, the retailer will sponsor a segment that will offer gardening and lawn care tips, customized by region. ...Read the whole story

  • 'NCIS' Powers CBS Tuesdays
    Personality-Driven 'Networks': It's All In the Definition

    Does one name and one brand always equal one "network"? Sounds like a lot for one person to handle. You might have put Oprah Winfrey, Martha Stewart and Keith Olbermann into this field -- considering recent ...More