• Mobile Touted As Major Revenue Driver

    Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. ...Read the whole story

  • Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal

    Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The two-year arrangement gives Mediabrands access to proprietary data it can analyze and then presents a case to clients that its work is ringing the cash register. ...Read the whole story

  • TV Station Groups Post Huge Gains

    For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing performance levels of the 1980s and 1990s. ...Read the whole story

  • Adap.tv Adds $20M In Financing, MarketPlace Big Success

    Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

  • Silk Campaign Urges Switch From Dairy To Soymilk

    Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in their cereal, coffee, etc. -- with Silk soymilk. The company is backing the effort with a print, television and digital advertising campaign, as well as through a mobile tasting tour. ...Read the whole story

  • Forecast: TV Regains Hefty Ad Levels

    Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which hit $59.0 billion at the end of 2010, will climb to $64.5 billion next year, predicts eMarketer. ...Read the whole story

  • Diginet Crackle Airs Free TV, Movies

    Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of Sony-manufactured consumer devices and other equipment/services. ...Read the whole story

  • New Snapple Tea Bears TV Show's Name

    A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as well as being featured in the show's product placements and ads. The partnership also includes a co-branded contest hosted on Snapple's Facebook site. ...Read the whole story

  • FX Gets Back Into the Sports Game

    FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game of the week this fall. ...Read the whole story

  • Three Olives Vodka Launches $10M Campaign

    The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are part of a fully integrated marketing program which includes print and online advertising, social media, and consumer-generated point of sale materials. ...Read the whole story

Is Newsy A Glimpse of Mobile-Powered Future TV?

Don't call mobile news app Newsy a mere "aggregator." They prefer "curator," thank you very much. And now they get a bit of investor cred with which to put on airs. The Missouri company just closed a $1.5 million funding round. By recent Web investment standards that may seem like a lunch tip, but consider that Newsy is a small start-up in Columbia, Mo. partnered with the Missouri School of Journalism. Its singular business right now is creating two-minute video news clips for apps that sit on the iPad, iPhone, Android and BlackBerry devices. Somewhere in this cool experiment is ...More

  • The Physics Of Marketing

    I've always been fascinated by the principle of inertia. The word sounds passive -- but inertia is actually very elegant. In 1687 Sir Isaac Newton defined it as "a power of resisting, by which every body endeavors to preserve its present state, whether it be of rest or of moving forward in a straight line." From Galileo we learned that we really couldn't tell the difference between a body at rest and one in motion without an outside reference to compare it against. So from several really smart guys we learned that one of the principal laws of the universe ...More

  • TV In Weird Places Means Your Local Media Planner Needs More Support

    In the men's locker room in my gym, a TV set high near the ceiling was playing an infomercial. But I was pretty sure this wasn't the audience the advertiser had in mind. More typical programming for this venue -- say ESPN or CNN -- wasn't on the screen. There was no college basketball action, stock market results, "SportsCenter" highlights, global conflict, or "World Series of Poker" event. ...More

  • TV Advertising's Tipping Point

    The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, yet there's never been a way for advertisers to measure the effectiveness of their ads outside of survey work and econometric modeling. TUntil fairly recently, all any marketer had to go on was a hope and a prayer, tied to an age- and sex-driven demographic segment. We've suspected those demos to be obsolete for a while now. But it wasn't until this week that CBS Research head David Poltrack confirmed the industry's worst fears. ...More

  • Chuck The TV Branded Entertainment

    Stop the storyline and sell me some product. But take your chances with what comes next. Two heavy-handed branded entertainment messages will now subtract one more person from the already dwindling supply of those watching NBC's "Chuck." According to my professional scientific survey, my wife may be another in a small stream of people looking to back away from the four-year old critical (but not with the overall public) favorite NBC show. Her change has to do with a specific branded food product being snarfed down by a character while being held hostage on a recent episode. ...More