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• Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal by David Goetzl

  Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The two-year arrangement gives Mediabrands access to proprietary data it can analyze and then presents a case to clients that its work is ringing the cash register. ...Read the whole story

• Adap.tv Adds $20M In Financing, MarketPlace Big Success by Gavin O'Malley

  Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

• Social Media Increases Popularity For TV Viewer Comments by Wayne Friedman

  TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five online U.S. adults -- 43% -- have gone to the Web to comment, post, or read something about a TV show. ...Read the whole story

• Forecast: TV Regains Hefty Ad Levels by Wayne Friedman

  Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which hit $59.0 billion at the end of 2010, will climb to $64.5 billion next year, predicts eMarketer. ...Read the whole story

• beverages Fanta Unveils Global 'Less Serious' Campaign by Karlene Lukovitz

  The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance marketing productivity, said Coca-Cola Company EVP and chief marketing and commercial officer Joe Tripodi, during a press Webcast Tuesday announcing the campaign. ...Read the whole story

• Diginet Crackle Airs Free TV, Movies by Wayne Friedman

  Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of Sony-manufactured consumer devices and other equipment/services. ...Read the whole story

• African-Americans Watch Most TV, Asians Least by Wayne Friedman

  African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. African-Americans were at 7 hours and 12 minutes per day, and Asians were at 3 hours and 14 minutes. ...Read the whole story

• spirits Three Olives Vodka Launches $10M Campaign by Tanya Irwin

  The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are part of a fully integrated marketing program which includes print and online advertising, social media, and consumer-generated point of sale materials. ...Read the whole story

Too Many Ad Messaging Opportunities? Don Draper Might Not Agree by Wayne Friedman

"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is this: How can you run a big-budget cable TV drama that has far less advertising revenues than many other cable dramas? Answer is: You can't. ...More

• Crackle's Ad-Supported Movies and TV Streaming Comes to Roku Boxes by Steve Smith

  Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early players is jockeying for position with unique content offerings and experimental models. Arguably, Roku has been among the most interesting collections of niche content providers. The library includes classic and obscure media apps, some of which charge incremental monthly or annual fees to access their Web-based "channels" of content. This week the Sony Crackle app gets updated to bring ad-supported VOD to the platform. Sony also announced that its ad-supported film library would be available via ...More

• Is Newsy A Glimpse of Mobile-Powered Future TV? by Steve Smith

  Don't call mobile news app Newsy a mere "aggregator." They prefer "curator," thank you very much. And now they get a bit of investor cred with which to put on airs. The Missouri company just closed a $1.5 million funding round. By recent Web investment standards that may seem like a lunch tip, but consider that Newsy is a small start-up in Columbia, Mo. partnered with the Missouri School of Journalism. Its singular business right now is creating two-minute video news clips for apps that sit on the iPad, iPhone, Android and BlackBerry devices. Somewhere in this cool experiment is ...More

• The Physics Of Marketing by Bob DeSena

  I've always been fascinated by the principle of inertia. The word sounds passive -- but inertia is actually very elegant. In 1687 Sir Isaac Newton defined it as "a power of resisting, by which every body endeavors to preserve its present state, whether it be of rest or of moving forward in a straight line." From Galileo we learned that we really couldn't tell the difference between a body at rest and one in motion without an outside reference to compare it against. So from several really smart guys we learned that one of the principal laws of the universe ...More

• TV In Weird Places Means Your Local Media Planner Needs More Support by Wayne Friedman

  In the men's locker room in my gym, a TV set high near the ceiling was playing an infomercial. But I was pretty sure this wasn't the audience the advertiser had in mind. More typical programming for this venue -- say ESPN or CNN -- wasn't on the screen. There was no college basketball action, stock market results, "SportsCenter" highlights, global conflict, or "World Series of Poker" event. ...More