Wednesday, March 30, 2011
  • Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal

    Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The two-year arrangement gives Mediabrands access to proprietary data it can analyze and then presents a case to clients that its work is ringing the cash register. ...Read the whole story

  • Adap.tv Adds $20M In Financing, MarketPlace Big Success

    Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

  • Social Media Increases Popularity For TV Viewer Comments

    TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five online U.S. adults -- 43% -- have gone to the Web to comment, post, or read something about a TV show. ...Read the whole story

  • Forecast: TV Regains Hefty Ad Levels

    Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which hit $59.0 billion at the end of 2010, will climb to $64.5 billion next year, predicts eMarketer. ...Read the whole story

  • Fanta Unveils Global 'Less Serious' Campaign

    The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance marketing productivity, said Coca-Cola Company EVP and chief marketing and commercial officer Joe Tripodi, during a press Webcast Tuesday announcing the campaign. ...Read the whole story

  • Diginet Crackle Airs Free TV, Movies

    Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of Sony-manufactured consumer devices and other equipment/services. ...Read the whole story

  • African-Americans Watch Most TV, Asians Least

    African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. African-Americans were at 7 hours and 12 minutes per day, and Asians were at 3 hours and 14 minutes. ...Read the whole story

  • Three Olives Vodka Launches $10M Campaign

    The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are part of a fully integrated marketing program which includes print and online advertising, social media, and consumer-generated point of sale materials. ...Read the whole story

Too Many Ad Messaging Opportunities? Don Draper Might Not Agree

"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is this: How can you run a big-budget cable TV drama that has ...More