As trivial as it seems in light of his grisly lunacy, Gadhafi's continuing impact on the oil market might trickle down and impact the TV upfront market. So could the … Read the whole story
In the midst of what may be the tightest race in years in the broadcast late-night time period, the unlikely winner continues to be … Read the whole story
NBC wants to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, who … Read the whole story
The initial salvo of TV and Web creative touts San Francisco Giants' Brian Wilson, American League Cy Young Award winner Felix Hernandez and Colorado … Read the whole story
NBC is looking to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, … Read the whole story
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five … Read the whole story
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but its Greek yogurt spot is beating the competition in effectiveness, according to … Read the whole story
The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story
With the addition of the Bowl Championship Series and live sports becoming more popular, ESPN said it posted its strongest first quarter ever in … Read the whole story
African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. … Read the whole story
I was recently asked about how to counter a price objection from a small advertiser. I spend a lot of time in rooms with … Read the whole story
At last June's D8 Conference, Steve Jobs made some astute remarks about the TV industry's seemingly insurmountable roadblocks to innovation. Critics and fans alike … Read the whole story
More live TV on iPads and tablets? Everyone wants a piece of this growing business. But who owns this space -- content providers, or … Read the whole story
I decided a long time ago not to second-guess The Weather Channel. And I am not referring to their weather forecasts, where (like everyone) … Read the whole story
"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is … Read the whole story
Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early … Read the whole story