With the use of social games on Facebook soaring, advertisers are eager to slot brands into them. They're hungry to find ways to exploit Twitter. In many minds, online video … Read the whole story
Nielsen has completed testing on using set-top-box data to upgrade its existing measurement systems in local markets. The process could ultimately lead to the … Read the whole story
Confirming what industry analysts have been speculating for months, controversial TV host Glenn Beck will be ending his three-year stint at Fox News Channel, … Read the whole story
Google continues to strengthen its position in the entertainment industry by building up tools, like YouTube, to support streaming video across online, television and … Read the whole story
Predicted by some analysts, Dish Network is the winning bidder of Blockbuster Inc. assets -- valued at $320 million. Dish hopes to use the … Read the whole story
Print newspapers are failing, but Freedom Communications developed a plan to breathe new life into its 27 daily newspapers and eight television stations. The … Read the whole story
DVR playback continues to rise -- with most of the activity coming from broadcast networks, and less from cable. The disparity is attributed to … Read the whole story
Only a few months after selling its lackluster Harmonix game division -- and closing its MTV Games division -- Viacom's MTV division is launching … Read the whole story
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaking In" did its job -- posting a big Nielsen preliminary 3.5 rating/9 … Read the whole story
The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales will become … Read the whole story
Hearst Magazines is partnering with HGTV to test publish a new magazine, HGTV Magazine, beginning this fall. The new publication will expand on the … Read the whole story
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise … Read the whole story
4Kids Entertainment, which programs a five-hour Saturday morning block on the CW network, filed for bankruptcy protection Wednesday. Among the matters pressuring the company … Read the whole story
Three station groups will debut a syndicated show this fall that looks to incorporate citizen journalism and social media buzz. Read the whole story
e are in an industry of continual transition. Digital compression spawned the recent migration from analog to digital. As a result, there is a … Read the whole story
Seems that AMC Theaters is complying with one big movie studio's request to help out our hunger with a real-time combination of entertainment and … Read the whole story
The advertising marketplace is evolving quickly, with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP Advertising for Rovi, has … Read the whole story