Two Wall Street analyst reports Thursday gave more evidence that it's an excellent time to be a TV programmer over the short term (with an upper hand in this summer's … Read the whole story
The finale of syndicated series "The Oprah Winfrey Show" is poised to pull in $1 million for a 30-second commercial -- a level for … Read the whole story
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus … Read the whole story
For the first time in many years, broadcast networks' overall ad volume during the upcoming upfront market will grow strongly to over $10 billion, … Read the whole story
While a larger production company may have been the most likely suitor to take a notable stake in Mark Burnett's flourishing outfit, magazine owner … Read the whole story
TidalTV hired Aleck Schleider as vice president of new product development. Schleider joins TidalTV from Forbes Media, where he worked as vice president for … Read the whole story
Ford is running an ad campaign touting its gas-efficient vehicles. But the effort is running solely -- although appropriately -- on Gas Station TV … Read the whole story
It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort … Read the whole story
Broadening the focus of its "TV Everywhere" initiatives, Fox Digital Media has tapped video platform Kaltura to serve as the foundation of its new … Read the whole story
The MTV bilingual network that was recently rebranded as Tr3s said it posted record ratings during the first quarter as prime time rose 30%. … Read the whole story
More senior executive changes at NBC Universal -- this time concerning Telemundo. Don Browne, president of Telemundo Communications Group, is leaving in June. No … Read the whole story
The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little … Read the whole story
The Big Apple can feel like a small town sometimes, so I wasn't too surprised to find myself at Chelsea Piers two separate times … Read the whole story
Shelf space. Brick and mortar. Line extension. Do these somewhat archaic business terms still help consumers find their TV and movie content? Read the whole story
With demand for accountability, advertisers will eventually get on the same page as the networks when it comes to catering to Boomers, their appeal … Read the whole story
Recently Discovery's Science Channel went to just Science; now NBC Universal's Sleuth goes to Cloo. More name changes are coming, no doubt, as networks … Read the whole story
That's what Re:Vision conference opening keynoter, Anne MacDonald, just pointed out in this morning's remarks. MacDonald, who is CMO of big TV advertiser Travelers, … Read the whole story
Targeting adults 25-54 and $75,000 plus TV viewers? That's the bare minimum for most TV marketers. But a media plan increasing needs to be … Read the whole story
But it will change it. That's what Re:Vision opening keynoter, and Travelers' CMO Anne MacDonald reminded attendees this morning. "New media doesn't kill old … Read the whole story
During a panel discussion at the Re:Vision event, one featuring some college students and their media use behaviors, some honest opinions were revealed -- … Read the whole story
In a surprisingly impromptu announcement, Donovan Data Systems' Harvey Kent told attendees at MediaPost's Re:Vision conference that Madison Avenue's back-office giant has been meeting … Read the whole story
Television ad spending continues to grow, but new wave analytics are troubling for marketers. "It is getting increasing difficult to keep track of … Read the whole story