TVBlog
Remember five years ago when TV was moribund. The Web was supposed to be an advertiser's medium of choice with superior targeting and metrics. Now, a link between TV and … Read the whole story
Major growth of U.S. online television has pushed the business to $1.6 billion in all revenue in 2010. The online revenue rise -- a … Read the whole story
The finale of syndicated series "The Oprah Winfrey Show" is poised to pull in $1 million for a 30-second commercial -- a level for … Read the whole story
As Nielsen looks to sign clients for its fledgling measurement product using set-top-box (STB) data, Rentrak continues to strike arrangements with agencies and programmers … Read the whole story
For the first time in many years, broadcast networks' overall ad volume during the upcoming upfront market will grow strongly to over $10 billion, … Read the whole story
TidalTV hired Aleck Schleider as vice president of new product development. Schleider joins TidalTV from Forbes Media, where he worked as vice president for … Read the whole story
Ford is running an ad campaign touting its gas-efficient vehicles. But the effort is running solely -- although appropriately -- on Gas Station TV … Read the whole story
Nielsen's Extended Screen ratings -- which will include TV viewing on digital platforms -- won't make a big impact initially when the first of … Read the whole story
More senior executive changes at NBC Universal -- this time concerning Telemundo. Don Browne, president of Telemundo Communications Group, is leaving in June. No … Read the whole story
Online automotive site TrueCar has signed a deal with direct marketing company Guthy-Renker that has the latter taking a major stake in TrueCar and … Read the whole story
DirecTV's dedicated 24/7 3D channel will launch a series focusing on the pro female surfing circuit as it looks to expand programming in the … Read the whole story
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In Dudley Moore's portrayal of "Arthur" (I haven't seen the Russell Brand movie), there's a classic scene in which he observes that waiters are … Read the whole story
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Shelf space. Brick and mortar. Line extension. Do these somewhat archaic business terms still help consumers find their TV and movie content? Read the whole story
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The Big Apple can feel like a small town sometimes, so I wasn't too surprised to find myself at Chelsea Piers two separate times … Read the whole story
COMMENTARYPrecisely what kind of market threat or usage shift the iPad represents has been unclear in this first year since its release. With such … Read the whole story
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What do you keep? What do you give away? Take a big breath. In this digital world, as it concerns TV, you need to … Read the whole story
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Howard Horowitz is best known for his eponymous company Horowitz Associates, Inc. a full-service market research company specializing in research for distributors, networks and … Read the whole story
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On a morning panel at the Outfront conference, multiple executives said TV ad spending is benefiting from advertisers' desire to run campaigns that try … Read the whole story
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Sitcoms for millennials? This isn't for MTV networks' young audience, which is why many of its reality shows may work better. "They like the … Read the whole story
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Nielsen efforts to measure TV ratings on extended digital video screens of full TV episodes are coming. But not everyone is cheering. "This is … Read the whole story
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So, what do the captains of content think about advertisers getting their paws into programming? It's "not a bad idea," said Christina Norman, CEO … Read the whole story
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Responding to a probing question about MTV Networks' digital media strategy, Judy McGrath noted that failures sometimes end up being successes among digital media … Read the whole story
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That's right, and it just hit me last night as I was preparing the opening remarks for this morning's Outfront conference in New York. … Read the whole story
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MTV Networks chief Judy McGrath is explaining the logic behind MTV's shift form polished Gen X oriented programming of yesteryear to its more contemporary … Read the whole story
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Despite an analyst's projection Tuesday that broadcast pricing and volume in the coming upfront would be up significantly, MediaVest investment president Donna Speciale suggested … Read the whole story
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That's what Re:Vision conference opening keynoter, Anne MacDonald, just pointed out in this morning's remarks. MacDonald, who is CMO of big TV advertiser Travelers, … Read the whole story
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Targeting adults 25-54 and $75,000 plus TV viewers? That's the bare minimum for most TV marketers. But a media plan increasing needs to be … Read the whole story
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But it will change it. That's what Re:Vision opening keynoter, and Travelers' CMO Anne MacDonald reminded attendees this morning. "New media doesn't kill old … Read the whole story
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During a panel discussion at the Re:Vision event, one featuring some college students and their media use behaviors, some honest opinions were revealed -- … Read the whole story
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In a surprisingly impromptu announcement, Donovan Data Systems' Harvey Kent told attendees at MediaPost's Re:Vision conference that Madison Avenue's back-office giant has been meeting … Read the whole story
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Television ad spending continues to grow, but new wave analytics are troubling for marketers. "It is getting increasing difficult to keep track of … Read the whole story
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Asked to envision the brightest future for TV, Outfront panelists all pointed to a more effective and quantifiable way to measure the medium’s aggregate … Read the whole story
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Shifts in MTV Network's Spike are coming. But don't look for many body slams. The network which has had WWE wrestling and other young … Read the whole story
