Large advertisers remain thirsty for ways to capitalize on both the promise of interactive TV and mobile platforms. An opportunity to combine the two might make for an enticing mix. Pepsi thinks so. ...Read the whole story
On the heels of federal indictments against three big Internet gambling companies, ESPN has removed all advertising and programming from its schedule temporarily, including "The World Series of Poker." ...Read the whole story
Though more U.S. homes have Internet-connected TVs, watching online video on TV is still a small entertainment activity -- unless your name is Netflix. But among those Net-connected TV homes that have Netflix, video weekly activity climbs to 30%. ...Read the whole story
Comcast struck a deal to keep NHL broadcasts exclusively on NBC and Versus. It is NBCU's first sports rights deal since Comcast took over the company. The 10-year deal, reportedly worth $2 billion, promises to expand the number of NHL games on the two networks. ...Read the whole story
BET said it would order up another season of former CW series "The Game," which it now produces and has turned into a network driver. It will also add "Reed Between the Lines" with Malcolm-Jamal Warner as it focuses on adding more original comedy. ...Read the whole story
Moving ahead with plans to launch a Spanish-language sports cable network, Univision indicated that a former ESPN executive, Eric W. Conrad, would serve in a top post at the venture. ...Read the whole story
IntoNow plans to launch the next version of the daily deal on Wednesday. It lets people tag TV ads and receive coupons for free products on mobile devices redeemable through local stores. Pepsi MAX becomes the first brand to participate. ...Read the whole story
As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, and it has opened a West Coast office. The network, which targets a slightly older African-American demographic than BET, also said that it signed 50 new advertisers last year. ...Read the whole story
Gannett CEO Craig Dubow said this week the company's sales agreement with Yahoo is helping drive ad revenues at Web sites linked with many of its TV stations. ...Read the whole story
NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and "Saturday Night Live" in two separate sneak peeks. ...Read the whole story
Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of social media research and marketing, she is also an expert in e-commerce and CPG trends. In this interview, Lisa Joy talks about NetBase and its proprietary insight and analysis of social media for marketers, the issue of privacy in the digital arena and the mind of the new consumer. She also posits some predictions about the media landscape and what we can expect from social media in the years to come. ...More
If you'll indulge me this week, I'd like to cover a couple of topics of interest in MediaTech. On Conferences: I attended two last week. There continues to be a steady drumbeat of discussion on the subjects of targeting and measurement, very often by the same strong voices. ...More
Finally, a burnout over reality! "We heard a lot from viewers about how they felt that some programs were too manufactured -- that they could see the producers' thumbprint on the shows," Tom Calderone, president of VH1, recently told The Wall Street Journal. ...More
Less than a year into its video streaming project, Facebook Live is building up a notable library of streams it has produced both on location and within its own studios. This Wednesday it nabs the best get yet - President Barack Obama, who will convene a town hall meeting over the service at 1:45 PST. ...More