Large advertisers remain thirsty for ways to capitalize on both the promise of interactive TV and mobile platforms. An opportunity to combine the two might make for an enticing mix. … Read the whole story
On the heels of federal indictments against three big Internet gambling companies, ESPN has removed all advertising and programming from its schedule temporarily, including … Read the whole story
Though more U.S. homes have Internet-connected TVs, watching online video on TV is still a small entertainment activity -- unless your name is Netflix. … Read the whole story
Comcast struck a deal to keep NHL broadcasts exclusively on NBC and Versus. It is NBCU's first sports rights deal since Comcast took over … Read the whole story
BET said it would order up another season of former CW series "The Game," which it now produces and has turned into a network … Read the whole story
Moving ahead with plans to launch a Spanish-language sports cable network, Univision indicated that a former ESPN executive, Eric W. Conrad, would serve in … Read the whole story
IntoNow plans to launch the next version of the daily deal on Wednesday. It lets people tag TV ads and receive coupons for free … Read the whole story
As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, … Read the whole story
Gannett CEO Craig Dubow said this week the company's sales agreement with Yahoo is helping drive ad revenues at Web sites linked with many … Read the whole story
NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and … Read the whole story
Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of social media research and marketing, she is also an expert … Read the whole story
If you'll indulge me this week, I'd like to cover a couple of topics of interest in MediaTech. On Conferences: I attended two last … Read the whole story
Finally, a burnout over reality! "We heard a lot from viewers about how they felt that some programs were too manufactured -- that they … Read the whole story
Less than a year into its video streaming project, Facebook Live is building up a notable library of streams it has produced both on … Read the whole story