• Upfront: Cable Nets Expected To Take In $9.2B

    A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market at large. Volume for the cable market is projected to jump about 15% over a year ago. Cable is expected to take in total dollars on par with the Big Four broadcast networks for the first time, with both at $9.2 billion. ...Read the whole story

  • TV Ads Hit $69B In '10, Digital Viewing Up

    With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for marketers -- including online video usage and social media on broadcast sites. ...Read the whole story

  • HD Commercials Lag At Local TV Stations

    Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say the problem is lack of acceptance of HD ads -- especially from local TV stations, which lag the national TV networks. ...Read the whole story

  • BET 'Game': Ramps Up Original TV, Web Shows

    BET said it would order up another season of former CW series "The Game," which it now produces and has turned into a network driver. It will also add "Reed Between the Lines" with Malcolm-Jamal Warner as it focuses on adding more original comedy. ...Read the whole story

  • Digital Coupons Bridge TV, Mobile, Retail Store

    IntoNow plans to launch the next version of the daily deal on Wednesday. It lets people tag TV ads and receive coupons for free products on mobile devices redeemable through local stores. Pepsi MAX becomes the first brand to participate. ...Read the whole story

  • TV One Ad Sales Up 40%, Develops Original Series

    As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, and it has opened a West Coast office. The network, which targets a slightly older African-American demographic than BET, also said that it signed 50 new advertisers last year. ...Read the whole story

  • NBC Preempts Late-Night To Push 'Voice'

    NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and "Saturday Night Live" in two separate sneak peeks. ...Read the whole story

Set-Top-Box Lexicon: The PVR And DVR

Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. DVRs are also touted as one of the major forms of commercial avoidance, which has in turn led to numerous research studies that try to understand the impact of DVR usage. ...More

  • Show Nurturing Is No Longer The Nature Of TV Business As Survival Or Demise Comes Quickly

    The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season finale, posting a decent 2.5 rating among 18-49ers, up from its 2.1 rating the week before. At Mediapost's Outfront event recently, Bill Carroll, VP and director of programming for Katz Television Group, noted how NBC was slowly nurturing the 10 p.m. show. The trouble is that less of this nurturing goes on today. ...More

  • Media Insights Q&A with Lisa Joy Rosner

    Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of social media research and marketing, she is also an expert in e-commerce and CPG trends. In this interview, Lisa Joy talks about NetBase and its proprietary insight and analysis of social media for marketers, the issue of privacy in the digital arena and the mind of the new consumer. She also posits some predictions about the media landscape and what we can expect from social media in the years to come. ...More

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