NBC executives looking to turn a Donald Trump race for the White House into a boost for "The Apprentice" should encourage him to run. But, simply ask him to delay … Read the whole story
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market … Read the whole story
With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for … Read the whole story
Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say … Read the whole story
BET said it would order up another season of former CW series "The Game," which it now produces and has turned into a network … Read the whole story
IntoNow plans to launch the next version of the daily deal on Wednesday. It lets people tag TV ads and receive coupons for free … Read the whole story
As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, … Read the whole story
NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and … Read the whole story
Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. … Read the whole story
The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season … Read the whole story
Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of social media research and marketing, she is also an expert … Read the whole story