Even as it's constantly accused of acting with a certain hubris by over-hyping events it covers, ESPN continues to show a remarkable degree of humility. It's not above conceding its … Read the whole story
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market … Read the whole story
With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for … Read the whole story
The NBA early-round playoffs have performed for TNT. So far, TNT's nine telecasts, since starting last weekend, have garnered a 36% gain -- to … Read the whole story
Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say … Read the whole story
DirecTV started up its controversial "premium VOD" film service on April 21 with a marketing campaign for Sony Pictures Entertainment's "Just Go With It." Read the whole story
Advertising-dependent television may have dodged one bullet this year only to be crippled later by an intensifying barrage of economic and tech threats, that … Read the whole story
What would be the psychological effects of cable's upfront ad revenues matching -- or exceeding -- the broadcast networks, as more than a few … Read the whole story
Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. … Read the whole story
The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season … Read the whole story