Friday, April 22, 2011
  • Upfront: Cable Nets Expected To Take In $9.2B

    A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market at large. Volume for the cable market is projected to jump about 15% over a year ago. Cable is expected to take in total dollars on par with the Big Four broadcast networks for the first time, with both at $9.2 billion. ...Read the whole story

  • TV Ads Hit $69B In '10, Digital Viewing Up

    With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for marketers -- including online video usage and social media on broadcast sites. ...Read the whole story

  • Broadcast Falters, But NBA Scores For TNT

    The NBA early-round playoffs have performed for TNT. So far, TNT's nine telecasts, since starting last weekend, have garnered a 36% gain -- to an average 4.37 million viewers. ...Read the whole story

  • HD Commercials Lag At Local TV Stations

    Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say the problem is lack of acceptance of HD ads -- especially from local TV stations, which lag the national TV networks. ...Read the whole story

  • DirecTV VOD Releases Movies 60 Days Post-Release

    DirecTV started up its controversial "premium VOD" film service on April 21 with a marketing campaign for Sony Pictures Entertainment's "Just Go With It." ...Read the whole story

Ad-dependent TV Under Fire

Advertising-dependent television may have dodged one bullet this year only to be crippled later by an intensifying barrage of economic and tech threats, that will alter its fragile status quo. Online and mobile will siphon off ...More