Analysts are projecting a stellar cable upfront, with one suggesting parity with the Big Four networks for the first time. But, which cable networks are best-positioned in the jostling for … Read the whole story
Chrysler's Ram Truck division has rolled out a new version of the pickup called the Outdoorsman, designed for people who hunt, fish, camp and … Read the whole story
Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off … Read the whole story
Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV. IntoNow, which went live in January, … Read the whole story
TV operations at McGraw-Hill continued to benefit from automotive advertising and more informercial business during the first quarter, drawing $20 million in the period. … Read the whole story
Keith Olbermann, set to serve as the anchor -- in more ways than one -- in Current TV's strategy to grow visibility, will make … Read the whole story
Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million … Read the whole story
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospital system (formed in late 2010) uses the work of three accomplished photojournalists … Read the whole story
Edge Shave Gel is hitting the airwaves for the first time in at least three years with a new TV spot via AOR JWT. … Read the whole story
The TV networks named by consumers as their most favorite may not be the ones they actually watch, according to TV measurement companies. Beta … Read the whole story
TLC is using the Royal Wedding as its sort of "Shark Week," stuffing its prime-time schedule with all aspects of the nuptials. The network … Read the whole story
As networks search for ways to build engagement through Facebook, Turner's truTV has a novel tactic: a bonus episode. After receiving a major uptick … Read the whole story
In last week's column I wrote about the television industry's continued search for supplements to -- and ultimately, replacements for -- the dead weight … Read the whole story
These jobs aren't forever, Katie Couric told David Letterman recently. Being the main anchor of a big TV news broadcast used to be akin … Read the whole story
Almost 30 years ago, on July 29, 1981, 750 million people worldwide tuned in to watch Prince Charles and Lady Diana tie the knot … Read the whole story
Influencing friends and business partners -- that's what it comes down to in modern TV dealing Fox's regional sports cable TV operation loaned some … Read the whole story