• Ram Truck Launches Outdoorsman Online

    Chrysler's Ram Truck division has rolled out a new version of the pickup called the Outdoorsman, designed for people who hunt, fish, camp and are more likely to bring a bowie knife than a camera into the boonies. They are, therefore, likely to need storage bins, a good towing capacity, chargers and a rugged-looking vehicle. ...Read the whole story

  • Belo Total Revs Dip, Spot Sees Some Uptick

    TV station groups are starting to see lower financial results -- partly due to off-year periods with no Olympics or major elections. Dallas-based Belo Corp.'s total revenue decreased 1.9% in the first quarter of 2011 versus the previous year to $151.5 million, dipping to a net loss of $4.3 million versus a net profit of $13.5 million. ...Read the whole story

  • McGraw-Hill Broadcast Revs Up 10%

    TV operations at McGraw-Hill continued to benefit from automotive advertising and more informercial business during the first quarter, drawing $20 million in the period. Retrans revs were also on the rise. ...Read the whole story

  • Staying Current: Olbermann Returns To TV

    Keith Olbermann, set to serve as the anchor -- in more ways than one -- in Current TV's strategy to grow visibility, will make his debut June 20 in the prime-time lead-off spot. His week-nightly show, "Countdown with Keith Olbermann," will air at 8 p.m. ...Read the whole story

  • Nearly 100 Million HH Online By '16, Mobile Ads To Grow 60%

    Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million will have broadband services -- according to a new forecast from Interpublic Group's Magna Global. ...Read the whole story

  • Young Broadcasting Names Cassara CEO

    Station group Young Broadcasting, which emerged from bankruptcy last year, has tapped board member Tony Cassara as CEO. The company also announced that Vincent Young, who founded the company with his father in 1986, has left the board. ...Read the whole story

  • Merged Hospitals' Efforts Reassure Commitment

    Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospital system (formed in late 2010) uses the work of three accomplished photojournalists to demonstrate the network's commitment to patient-centered care. ...Read the whole story

  • Edge Gel Launches First TV Push In Years

    Edge Shave Gel is hitting the airwaves for the first time in at least three years with a new TV spot via AOR JWT. The ad, meant to appeal to regular guys, versus super athletes and the elite, started Tuesday night on cable networks like Comedy Central, History, MTV, Spike, TBS, ESPN, and Versus, and goes on Fox later this week. ...Read the whole story

  • Meredith Magazine, TV Revs Slip

    The recovery in consumer magazines is proving to be somewhat uneven, as Meredith Corp., a leading women's interest publisher and broadcast TV station owner, reported that total revenues slipped 3.4% to $341 million in the first quarter of 2011. ...Read the whole story

  • Discovery, History Network Top Consumer Favorites

    The TV networks named by consumers as their most favorite may not be the ones they actually watch, according to TV measurement companies. Beta Research reveals that consumers' top 3 favorite channels are: Discovery Channel, History and Food Network. ...Read the whole story

  • TV Guide Network Launches Original Series

    TV Guide Network will launch two shows looking to capitalize on the seemingly endless celebrity fascination. Based on the Web site "Gossip Cop," an eponymous series will examine whether the tabloids have it right, while another show will take a "comedic look" at celebrity fashion, as yet unnamed. ...Read the whole story

  • truTV Offers 'Repo' Episode Via Facebook

    As networks search for ways to build engagement through Facebook, Turner's truTV has a novel tactic: a bonus episode. After receiving a major uptick in "Likes" for the show page, the network will offer visitors an added episode of "Operation Repo" late Wednesday. ...Read the whole story

  • NBC's 'Voice' Belts Out Ratings

    NBC's aggressively marketed new singing competition series "The Voice" hit a big note -- the best-rated premiere of a new show this season. ...Read the whole story

  • CW Marketing Exec Haskins To Leave Network

    More executives departures at the CW: Its senior marketing executive Rick Haskins is leaving. Haskins came to the network in January 2006, just at the time of CW's launch -- the result of merging the assets of the former WB and UPN networks. ...Read the whole story

Everyone's Streaming For Entrance

"Box office blockbuster" has been a trusty phrase for more than a half-century, but it's going the way of bricks-and-mortar Blockbusters as a true measure of a movie's footprint. When, if and who will see boffo profits from the newest distribution venues, however, await another's morning's reviews. ...More

  • On Being 'Creative'

    Sometimes we think we know something about a subject only to discover, as William Goldman once said about Hollywood, "nobody knows anything." Such may be the case with creativity, the necessary but missing element in our MediaTech business. purview of others and, as a former U.S. Secretary of D ...More

  • One Thing NBC Doesn't Need: A Pause In Its Comeback

    NBC has enough problems. Now, with the potential presidential candidacy of Donald Trump, the future of one of the network's decently rated shows, "Celebrity Apprentice," could be in jeopardy -- and other marketing issues could come up as well. ...More

  • Tweeting For Fun For TV? In Future It'll Be All-Business

    Little surprise here: In the future, entertainment promotion -- from all participants -- won't be an option. Today, we find tweeting somewhat of a fascination. But with entertainment options multiplying almost every day, the need to get ahead of the noise becomes more important. Twitter as an entertainment marketing tool becomes more necessary. ...More

  • The Limits Of POOR Points

    In last week's column I wrote about the television industry's continued search for supplements to -- and ultimately, replacements for -- the dead weight (i.e., the "Bernie" of "Weekend at Bernie's") of traditional media measurement: age-sex demos.This week I want to show you why more and more buyers and sellers of media are moving away from using current currency by itself and toward more actionable set-top-box data paired with other types of data: behavior-based, and -- for our purposes here -- purchase-based. ...More

  • Departing Couric: News Anchors Have A Shorter Shelf Life -- With More Entropy

    These jobs aren't forever, Katie Couric told David Letterman recently. Being the main anchor of a big TV news broadcast used to be akin to a Supreme Court judgeship -- you held the job until basically you couldn't do it anymore. CBS' Walter Cronkite held the job for decades; so did Dan Rather. Couric? Just five years. We know her remarks to Letterman had a point. Those early evening newscasts aren't what they once were. ...More

  • Spectacles: The Next Generation

    Almost 30 years ago, on July 29, 1981, 750 million people worldwide tuned in to watch Prince Charles and Lady Diana tie the knot -- mostly through quaint old live television. If you missed it, there were news programs rerunning endless highlight reels, and maybe you had a VCR, a kid in AV club, and a blank tape. Chances are, you didn't have cable yet -- MTV, the cable station that brought cable subscriptions to a new level with their "I want my MTV" campaign, would debut just three days after the Royal Wedding. ...More