The question persists whether Netflix will become Blockbuster or continue as a blockbuster. Like the video chain, will it lose relevancy. Or, will growth with both its number of customers … Read the whole story
MTV Networks chairman and CEO Judy McGrath will step down. McGrath has been with the company since 1981 and was named chairman and CEO … Read the whole story
What happens when you tailor video ads by consumer demographic, geolocation and locale weather conditions? Confident that the result will be greater awareness and … Read the whole story
Pennzoil is focusing on its customers -- how they feel about the brand and how it helps them -- in a new effort, launching … Read the whole story
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story
Harris Interactive recently asked the question: "What are your two or three favorite television shows of all time?" The winner was CBS' "NCIS." Second … Read the whole story
At breakfast the other day a friend brought up the topic of the impending TV Upfront and the industry's bullish expectations. He asked my … Read the whole story
No discussion of DVRs would be complete without a mention of its Trick Play capability. Just like a video recorder of old, DVRs enable … Read the whole story
Just in time for upfront market, NBC has a certifiable hit! The second episode of "The Voice," rocketed up 8% from its first outing … Read the whole story
Six weeks ago, we talked about the resurgence of research in the MediaTech space, about the need to rethink what and how we measure … Read the whole story
Steve McGowan, SVP Research at Discovery, returned to the network after a seven-year stint at Nielsen. Steve has a unique perspective on the evolution … Read the whole story
Long-time entertainment thinking was that no matter how poor people were they always found a way to own a TV set. No money left … Read the whole story