TVBlog
It's campaign season in the TV business. Network executives have been making a case for strong support in the coming election. That's when their constituency - media buyers - will … Read the whole story
Three years after the national TV advertising marketplace shifted to C3 ratings as its de facto currency, the Nielsen TV commercial audience estimates were … Read the whole story
Scripps Networks plans to refashion its Great American Country network by altering some of its programming mix, hoping to reverse a ratings slide and … Read the whole story
MTV Networks chairman and CEO Judy McGrath will step down. McGrath has been with the company since 1981 and was named chairman and CEO … Read the whole story
What happens when you tailor video ads by consumer demographic, geolocation and locale weather conditions? Confident that the result will be greater awareness and … Read the whole story
Working with CBS' media agency OMD USA, Simulmedia -- whose focus is targeting TV advertising campaigns through set-top-box data groups -- aimed the "Hawaii … Read the whole story
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story
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According to Trends in TV Viewing from the Nielson Company, new and enhanced technologies are fueling the demand for video content. The average American … Read the whole story
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Will the broadcasters take any cues from USA Network's terrific upfront presentation earlier this week? Simultaneously amped up and stripped down, it was a … Read the whole story
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Double-digit increases. Those words can strike fear into the hearts of media buyers and their clients. Before last year's upfront, CBS pretty much laid … Read the whole story
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At breakfast the other day a friend brought up the topic of the impending TV Upfront and the industry's bullish expectations. He asked my … Read the whole story
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No discussion of DVRs would be complete without a mention of its Trick Play capability. Just like a video recorder of old, DVRs enable … Read the whole story
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Just in time for upfront market, NBC has a certifiable hit! The second episode of "The Voice," rocketed up 8% from its first outing … Read the whole story
