The authors of a new poll on how the current NFL labor unrest might affect fan interest have the wrong spin. Sadly, instead of causing the NFL and the players … Read the whole story
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story
SNL Kagan says TV deals worth $185 million were recorded through the first four months of this year, up from $19 million over the … Read the whole story
Google designed Android to enable developers to build applications beyond mobile phones and tablets. At the Google I/O conference, the company released the Android@Home. … Read the whole story
Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide … Read the whole story
Strong TV advertising and affiliate revenues pushed up better financials for Walt Disney's TV networks -- cable networks had revenue climbing 17% to $2.8 … Read the whole story
Comcast-NBC Universal marketing efforts are well underway to put the NBC brand onto most of Comcast's sports networks. One major benefit comes from cross-channel … Read the whole story
E.W. Scripps eked out some television advertising gains in the first quarter -- amid an overall declining financial picture. The company grew 3.3% in … Read the whole story
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its first TV ad effort as part of a multiplatform campaign with Discovery. Discovery … Read the whole story
More mid- to-small-sized TV station groups are feeling a slowdown in advertising sales; Grey's first quarter dropped 1% in revs. National spot was down … Read the whole story
TV is, once again, coming into what looks to be a robust upfront market. This is obviously good for national programmers directly, and indirectly … Read the whole story
YouTube is still looking for the premium video streaming answer. It's a big oil tanker that needs a fast marketing turn -- something very … Read the whole story
Invidi Technologies Corp, a provider of addressable television advertising solutions, filed a patent infringement complaint on May 5, against Visible World and Cablevision. The … Read the whole story
It seems every day brings a new development in the recent revolving door of daytime TV anchors. While the current landscape resembles a "Wheel … Read the whole story
Last week's revelation by Nielsen that the total number of television households had dropped rocked the industry, and rightfully so. It also prompted me … Read the whole story
In the space of four months, the Oprah Winfrey Network: OWN has had three different executives running the network. Robin Schwartz lasted 10 months; … Read the whole story
Google TV and Apple TV have at least one common problem. Their naming convention is ill conceived. What's in a name you say? "A … Read the whole story