TVBlog
A coalition looking to find ways to better take advantage of VOD as an ad platform has wrapped a first phase of its work and concluded there are hurdles, but … Read the whole story
Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story
SNL Kagan says TV deals worth $185 million were recorded through the first four months of this year, up from $19 million over the … Read the whole story
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43.3 million, while national advertising was up 2.1% to $15.1 million. The company … Read the whole story
Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has developed a "TV of the Future" app concept called GOAB. The idea is … Read the whole story
Google designed Android to enable developers to build applications beyond mobile phones and tablets. At the Google I/O conference, the company released the Android@Home. … Read the whole story
Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide … Read the whole story
Strong TV advertising and affiliate revenues pushed up better financials for Walt Disney's TV networks -- cable networks had revenue climbing 17% to $2.8 … Read the whole story
Even as Jeff Bewkes oversaw the separation of Time Warner and Time Warner Cable, he said that Comcast combining its cable business with NBC … Read the whole story
The high-flying NBC singing competition show lost just about 1 rating point from a week ago -- about 20% -- to a still-high Nielsen … Read the whole story
E.W. Scripps eked out some television advertising gains in the first quarter -- amid an overall declining financial picture. The company grew 3.3% in … Read the whole story
The tweens who have turned Disney's "Phineas and Ferb" into a hit TV show have a chance to see its animated stars -- Phineas, … Read the whole story
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I was reading an article in Sports Illustrated that reminded me that ABC's "Wide World of Sports" recently celebrated its 50-year anniversary, debuting in … Read the whole story
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Great marketing is honest communication, but it also involves sleight of hand. The Gretskys of marketing, the Great Ones, always know the goal and … Read the whole story
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Focus on the screen -- you know, the real big, old-school one sitting in your living room. New research shows that traditional TV advertising … Read the whole story
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TV is, once again, coming into what looks to be a robust upfront market. This is obviously good for national programmers directly, and indirectly … Read the whole story
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YouTube is still looking for the premium video streaming answer. It's a big oil tanker that needs a fast marketing turn -- something very … Read the whole story
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Invidi Technologies Corp, a provider of addressable television advertising solutions, filed a patent infringement complaint on May 5, against Visible World and Cablevision. The … Read the whole story
