To the many - very many - Americans who didn't watch the "NewsHour" on PBS, Jim Lehrer was sort of like the Olympics: forgotten most of the time, then suddenly … Read the whole story
Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story
Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, is joining forces with the company's media innovation outfit (Discovery Solutions) to roll … Read the whole story
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43.3 million, while national advertising was up 2.1% to $15.1 million. The company … Read the whole story
Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has developed a "TV of the Future" app concept called GOAB. The idea is … Read the whole story
Even as Jeff Bewkes oversaw the separation of Time Warner and Time Warner Cable, he said that Comcast combining its cable business with NBC … Read the whole story
The high-flying NBC singing competition show lost just about 1 rating point from a week ago -- about 20% -- to a still-high Nielsen … Read the whole story
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national … Read the whole story
The tweens who have turned Disney's "Phineas and Ferb" into a hit TV show have a chance to see its animated stars -- Phineas, … Read the whole story
The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. … Read the whole story
I was reading an article in Sports Illustrated that reminded me that ABC's "Wide World of Sports" recently celebrated its 50-year anniversary, debuting in … Read the whole story
Great marketing is honest communication, but it also involves sleight of hand. The Gretskys of marketing, the Great Ones, always know the goal and … Read the whole story
Focus on the screen -- you know, the real big, old-school one sitting in your living room. New research shows that traditional TV advertising … Read the whole story