As upfront presentations go, Turner's 2011 version will be remembered as the one where, for all intents and purposes, the lights went out on Broadway (or just off it). But … Read the whole story
The television buy and supporting digital and other media (including streaming video, to commence about a week from now), plus public relations, represent a … Read the whole story
In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace … Read the whole story
ABC wants to turn around an uneven year with a big slate of 13 new series and a marketing strategy to spread out program … Read the whole story
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
As usual for CBS over the last few years, the network didn't have much room on its fall schedule and will launch just five … Read the whole story
Time Warner Cable, which is interested in boosting ad revenues for its video-on-demand offerings, has made an investment in BlackArrow, a firm that powers … Read the whole story
Belo CFO Carey Hendrickson said the station group has experienced cancellations by auto advertisers related to the trouble in Japan, but not at an … Read the whole story
The company says the campaign touts GoodNites' design and fit, with -- for the first time in three years -- a TV advertising component. … Read the whole story
Sprinting towards the finish of the TV season, a number of shows improved ratings results because of season finales on the next-to-last Monday night … Read the whole story
Last week there was an important conference called the On Demand Summit 3.0. Now, I'm not a big fan of the use of the … Read the whole story
As the broadcast networks head boldly into another season, they should reflect back on their big mistakes -- the ones that may be hard … Read the whole story
This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. … Read the whole story
The upfront season brings the usual excitement and disappointment when it comes to new programming -- as well as new business opportunities. But TV … Read the whole story