• CW Kicks Off 4 New Shows, Reaches Beyond Core Demo

    Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas and a reality show. ...Read the whole story

  • Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November

    In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace currency as the rest of the local U.S. TV marketplace. Nielsen Tuesday said that effective with its November local TV measurement cycle, all local ratings for Hispanic programming will be based on the Nielsen Station Index (NSI), which is the same sample used to measure all of the U.S. local English-language TV outlets. ...Read the whole story

  • Veteran NBC Sports Chief Dick Ebersol Resigns

    Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the Olympics has been his biggest success for NBC over the last few decades. ...Read the whole story

  • CBS Slates 5 New Shows, Touts Stability

    As usual for CBS over the last few years, the network didn't have much room on its fall schedule and will launch just five new shows next season -- as well as bringing back the high-profile "Two and a Half Men." Executives are promoting the net's programming stability, but say they are eager to draw more female viewers. ...Read the whole story

  • Honda Puts Both Engines, Marketing Into IndyCar

    Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has a big marketing push on deck for this year's keystone event of the series, the Indianapolis 500. In addition to sponsoring the pre-race show on ESPN, as well as on ESPN.com, Honda has a whole fleet of print, TV, and interactive ads during the coverage. ...Read the whole story

  • Univision: More Original Shows For 2011-'12 Slate

    Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big push in the reality genre, with "Protagonistas," a cross between "American Idol" and "Big Brother." ...Read the whole story

  • Belo Copes With Auto Ad Losses

    Belo CFO Carey Hendrickson said the station group has experienced cancellations by auto advertisers related to the trouble in Japan, but not at an unanticipated level. That has "remained within our initial expectations." ...Read the whole story

Set-Top-Box Lexicon: Watermarking

Unique identifying code is vitally important in a variety of fields, whether to prevent theft or, in the case of media, for example, copyright infringement. The watermark that is embedded into content after its point of creation has to be permanent, imperceptible, standardize-able and constant -- capable of withstanding changes or modifications in that content over time. ...More

  • New Network Shelf Space: Forgotten Time Periods, Inventing 'Schnursday'

    Looking for something different in network television? Or just maybe more quality content? With apologies to time-shifting devices everywhere, it still comes down to finding more time periods for programming. ...More

  • Advertising, On Demand

    Last week there was an important conference called the On Demand Summit 3.0. Now, I'm not a big fan of the use of the word "summit" -- unless there's a meeting between world leaders to sign treaties. I mean, this is still television. But there were big issues discussed, including the industry's view of the on-demand advertising opportunity. ...More

  • Networks Cutting Back On Big Programming Risks?

    As the broadcast networks head boldly into another season, they should reflect back on their big mistakes -- the ones that may be hard to recover from. Think about NBC's 10 p.m. Jay Leno move and, a decade ago, ABC's over-running of "Who Wants to be a Millionaire?" These risks may have deepened viewer erosion for those networks, a nasty trend that has continued for over two decades, hurting networks and advertisers. ...More