The NFL lockout could be the best thing for beer marketing since Miller Lite spokesman Bob Uecker uttered the unforgettable "I must be in the front row." Yes, in the … Read the whole story
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas … Read the whole story
In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace … Read the whole story
Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the … Read the whole story
As usual for CBS over the last few years, the network didn't have much room on its fall schedule and will launch just five … Read the whole story
Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has … Read the whole story
Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big … Read the whole story
Belo CFO Carey Hendrickson said the station group has experienced cancellations by auto advertisers related to the trouble in Japan, but not at an … Read the whole story
Unique identifying code is vitally important in a variety of fields, whether to prevent theft or, in the case of media, for example, copyright … Read the whole story
Looking for something different in network television? Or just maybe more quality content? With apologies to time-shifting devices everywhere, it still comes down to … Read the whole story
Last week there was an important conference called the On Demand Summit 3.0. Now, I'm not a big fan of the use of the … Read the whole story
As the broadcast networks head boldly into another season, they should reflect back on their big mistakes -- the ones that may be hard … Read the whole story