Why would the History channel, which demonstrated some pretty thin skin earlier this year by pulling a mini-series about the Kennedy family, want to wade into a topic that's not … Read the whole story
Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story
Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth … Read the whole story
TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has … Read the whole story
Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to … Read the whole story
At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello … Read the whole story
Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized … Read the whole story
Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is … Read the whole story
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool … Read the whole story
Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, … Read the whole story
An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries … Read the whole story
With CBS already done with its Sunday finales of a week ago, it was ABC's turn this time to grab a win -- the … Read the whole story
At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, … Read the whole story
At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" … Read the whole story
I have the privilege to teach graduate students at one of New York's fine educational institutions. I say privilege because one of our fundamental … Read the whole story
According to a recent report, Facebook has been looking to recruit big veteran TV sellers. No, Facebook won't be running "Glee" or "Modern Family" … Read the whole story
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of … Read the whole story
As you may know by now, readers, I am a lifelong hoops player and fan. So you won't be surprised to learn how much … Read the whole story
Netflix continues to be a game-changer. But its new business model may be a reincarnation of an older formula, at least for one area … Read the whole story