Thursday, May 26, 2011
  • Forecast: TV Retrans Dollars To $3.6B By 2017

    TV stations' new retrans revenues will more than double in six years -- as their TV networks look to grab more of those monthly fees. Total retrans dollars are expected to hit $3.6 billion in 2017, in the midst of a slowdown of multichannel subscribers. ...Read the whole story

  • Oprah Finale Grabs 18 Million Viewers, Major Ad Time

    "The Oprah Winfrey Show" ended her syndicated show with her biggest ratings in almost two decades -- something movie companies in particular anticipated in buying lots of TV commercials. An estimated 18 million viewers saw her last episode. ...Read the whole story

  • Kyocera Effort Opts For Substance Over Style

    "Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing in terms of controlling costs," Livingston Miller, president of Seiter & Miller, the agency behind the campaign, tells Marketing Daily. "What we tried to find was someone who was credible -- particularly an economist." ...Read the whole story

  • MyNetworkTV Favors Crime Next Season

    MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game shows and going with an all-drama lineup next season. Gone are back-to-back episodes of "Are You Smarter Than a 5th Grader?" and "Don't Forget the Lyrics" on Tuesdays. They will be replaced by two straight hours of ex-CBS show "Cold Case." ...Read the whole story

  • DoubleTree In Largest Campaign In Recent History

    DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar awareness initiative is the largest brand campaign for the brand in nearly two decades. ...Read the whole story

  • Live Ore-Ida Spot On 'Ellen' Sizzles

    Heinz's top North American executive said that a live commercial on the "Ellen" show last month for Ore-Ida produced record results. The integration backing the sweet potato fries line included Ellen DeGeneres showing off the product ...Read the whole story

  • Mitchum Pitches Pits In New Global Campaign

    The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School that makes the human torso something of a palimpsest for various pursuits, with animation representing various jobs, hobbies, escapes and disasters superimposed thereon. ...Read the whole story

    My Phone, My Remote: Let the Living Room Wars Begin

    "Who did that?" my wife wonders when she see the TV channel change even as the remote control sits abandoned on the coffee table. I am being puckish and have been fiddling with the various mobile ...More