TVBlog
The most valuable advertising venue on the Web won't ever be up for sale. The chance to run even five words of text, let alone a banner ad, on the … Read the whole story
This year's upfront TV market is pegging programs at an average 9% to 12% price increases for CPMs -- higher than the 6% to … Read the whole story
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the … Read the whole story
CBS is starting to make some upfront prime-time advertising deals at low to mid-teen price increases -- down off initial 18% pricing, according to … Read the whole story
In midday trading, CBS Corp.'s stock price sharply rose almost 3% to $27.71 -- after remarks from Les Moonves, its president and CEO, that … Read the whole story
CBS still has some work to do to satisfy CEO Leslie Moonves' bullishness to Wall Street. The network was locked in standoffs late Monday … Read the whole story
Fox has closed its upfront sales process, saying it achieved "significant growth" in both volume and pricing, but the network did not offer specific … Read the whole story
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have … Read the whole story
Disney said Monday that Katie Couric, who recently finished a run hosting the CBS evening newscast, would join the company as a member of … Read the whole story
TRA, which offers research that attempts to match ad viewership with purchase behavior, has signed a deal to integrate its data into MediaBank's processing … Read the whole story
NBC said Ben Bailey, who asks the questions while driving on Discovery Channel's "Cash Cab," will host a new game show on the network … Read the whole story
The late-night talk wars really hasn't been about Letterman, Leno or O'Brien in 2011 -- think Jon Stewart and Stephen Colbert. For the month … Read the whole story
Even as NBA ratings have jumped recently with LeBron James trying to lead the Miami Heat to a title, game two of the NBA … Read the whole story
The saga of whether the superstar-laden Miami Heat can win a championship didn't quite have the appeal Sunday as last year's Boston-Los Angeles final. … Read the whole story
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Just when network and local broadcasters are getting comfortable with the notion that hefty retransmission fees are a solid second revenue stream, new technology … Read the whole story
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I went to the movies recently with my wife, my 12-year-old son, and my mother-in-law, who is in her early 70s. Prior to the … Read the whole story
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Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them … Read the whole story
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Just moments after the Memorial Day weekend is over, my wife always asks me a telling entertainment question: "When will TV come back?" Well, … Read the whole story
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It's entirely too early to pass judgment on any of the new fall series the broadcast networks introduced during Upfront week, largely because the … Read the whole story
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Taking a break from the upfront talks this week, one media agency executive mused about how far the business has come in 20 years … Read the whole story
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This week we offer the specific terms and definitions for ad coding and tagging. As you will see, there are varying opinions of which … Read the whole story
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This year's TV upfront has its usual theme. The first network to do deals -- once again, Fox, as has been the case for … Read the whole story
