From a pure business perspective, Jennifer Lopez has it going on now. "American Idol" was in a precarious position before she and Steven Tyler signed on as judges for the … Read the whole story
Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our … Read the whole story
Looking to focus on its core brands -- which include financial services and stock market data -- McGraw-Hill Companies is planning to sell its … Read the whole story
The Nielsen Company now says streaming of Internet video may come at the expense of some traditional TV viewing, especially among young TV/video users. Read the whole story
Turner Broadcasting's cable TV networks are reaping tens of thousands of incremental viewers in their Nielsen ratings that are being ignored by the rest … Read the whole story
TidalTV hired Kevin Gannon and Matthew Jamison as directors of platform sales. Read the whole story
WE tv named Stacy Kreisberg as senior vice president of business affairs, a new position. Read the whole story
CBS, the strongest TV network in terms of overall viewers, said it had gained the most time-shifted viewers for the 2010-2011 season. Looking at … Read the whole story
Programmers from ESPN to NBC News offer full episodes of shows as podcasts. Now, the NFL Network is going the other way, turning "The … Read the whole story
The entry process includes submitting a before and after photo and writing a weight loss success story in 300 words or less. Contestants are … Read the whole story
About one-third of U.S. viewers multitask while watching TV from live or from time-shifted programming. Surfing the Internet is the biggest activity -- 56% … Read the whole story
Marketers looking to buy programming based on "audience engagement" may want to think twice. A new study by Ace Metrix reveals there is little … Read the whole story
Matt Warta entered the media research field via an unusual route -- from a stint in the venture capital world. From this unique perspective, … Read the whole story
Low salaries for well-known actors? How should the average TV viewer feel about this? The answer depends on the current sentiment -- which can … Read the whole story
The Internet TV habit has grabbed hold of Americans in just a few short years of streaming prime time onto anytime access. And while … Read the whole story
As you read this, the disposition of one more squirming, sobbing, lying public "servant" may have already occurred. If not, it will shortly. That … Read the whole story
A couple of years ago, a TV network marketing executive lamented to a reporter about all the fuss that goes into currying the favor … Read the whole story