Thursday, June 23, 2011
  • Summer's Eve Declares 'That's Vaginal!'

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC

    A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these. ...Read the whole story

  • Olbermann Is Back: Garners Decent Numbers On Current TV

    Current TV's "Countdown With Keith Olbermann" is back on cable. He had some good rating news on its Monday premiere, hitting 179,000 viewers among 25-54s, behind MSNBC's 'Lawrence O'Donnell' with 237,000. CNN and MSNBC are in 95 million homes; Current has 60 million TV subscribers. ...Read the whole story

  • Rentrak To Sync Services With MediaBank

    Rentrak, which offers measurement services based on set-top-box data, said it has a deal to make its system compatible with the MediaBank interface. Among other things, MediaBank offers analytics programs that look to assist media buyers. ...Read the whole story

  • Hulu Owners Clash, Rumors Of Possible Sale

    Amid reports that Hulu -- owned by Disney, NBCU and News Corp. -- has been approached by one or more suitors, analysts seem torn over the merits of any such deal. Among the issues, some of Hulu's co-owners have started making their content available on other services, including rival Netflix. ...Read the whole story

  • Time Out: Media General Institutes Furloughs

    Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days of unpaid leave in the second half of 2011. ...Read the whole story

  • Southern Comfort Lime Launches Social Hub

    The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform area -- while building awareness of the new Lime product through the hub's features and design. ...Read the whole story

  • Young, Bicultural Latinos Are TV 'Language Neutral'

    While older, foreign-born Latinos tend to prefer media in their mother tongue, younger Latinos -- both those born abroad and in the U.S. -- aren't nearly as focused on Spanish-language content. They want to see English-language ads on Spanish-language TV. ...Read the whole story

  • Chevy Dangles Bowl In Route 66 Film Contest
Why I Skipped Cannes For Nielsen

I am writing this column on a flight home from a very important industry conference. No, this is not going to be another one of those effete dispatches from the south of France and the Cannes ...More