Friday, June 24, 2011
  • Hulu Strikes New Commercial Deal With Disney

    With speculation of a possible sale of Hulu, the big online video site has struck a new TV program deal with co-owner Walt Disney Co. that will bring more commercials to shows. Currently, there are around four to six commercial messages in a traditional 30-minute or 60-minute TV show that runs on Hulu. ...Read the whole story

  • YouTube Gives 'Design Star' Free Ad Time, Younger Demos

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • Summer's Eve Declares 'That's Vaginal!'

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC

    A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these. ...Read the whole story

  • 'Burn Notice,' DC Comics Launch 'New Day'

    USA is launching what it terms an "interactive multiplatform" comic series affiliated with drama "Burn Notice" on outlets such as the network's Web site, Facebook and mobile devices. ...Read the whole story

  • Time Out: Media General Institutes Furloughs

    Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days of unpaid leave in the second half of 2011. ...Read the whole story

  • 'Impossible' Win: ABC's New Shows Click With Viewers

    ABC carved out a win on Thursday night with an entire lineup of fresh programming -- "Wipeout," "Expedition Impossible" and "Rookie Blue." It's new reality "Amazing Race"-type competition show from Mark Burnett, "Expedition Impossible," was the best-rated show of the night. ...Read the whole story

    AMC's 'The Killing' Left Viewers Engaged and Enraged

    AMC's "The Killing," which concluded its first season last Sunday, simultaneously engaged and enraged viewers and critics alike with its story of the investigation into the brutal murder of a teenage girl in rain-soaked Seattle. Some ...More