• Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC

    A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these. ...Read the whole story

  • Summer's Eve Declares 'That's Vaginal!'

    The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) Likening the vagina to such natural wonders as Mount Kilimanjaro and the rings of Saturn, Carlton drives home, in an amusing way, the need for a shift in conversation, to move away from euphemisms and treating the vagina as a taboo topic. ...Read the whole story

  • YouTube Gives 'Design Star' Free Ad Time, Younger Demos

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • Hulu Strikes New Commercial Deal With Disney

    With speculation of a possible sale of Hulu, the big online video site has struck a new TV program deal with co-owner Walt Disney Co. that will bring more commercials to shows. Currently, there are around four to six commercial messages in a traditional 30-minute or 60-minute TV show that runs on Hulu. ...Read the whole story

  • GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too

    Years after most of the major agency holding companies have launched or spun-off branded audience-buying platforms, WPP's GroupM this morning said it was entering the game with a new company dubbed Xaxis. GroupM said Xaxis would combine all of the "demand-side data" and technology resources of WPP, and combine it with the "trading leverage" of GroupM's agencies into a "single comprehensive resource." ...Read the whole story

  • 'Burn Notice,' DC Comics Launch 'New Day'

    USA is launching what it terms an "interactive multiplatform" comic series affiliated with drama "Burn Notice" on outlets such as the network's Web site, Facebook and mobile devices. ...Read the whole story

  • Bollo Heads Marketing For TVB

    Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined the TVB as vice president, marketing and business development. ...Read the whole story

  • Aunt Jemima: Video Response Prompts TV Effort

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted to share that with consumers, explains Brandi Unchester, senior brand manager, frozen and refrigerated breakfasts, Pinnacle Foods. ...Read the whole story

  • Time Out: Media General Institutes Furloughs

    Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days of unpaid leave in the second half of 2011. ...Read the whole story

  • E! Goes Red Carpet For Comic-Con

    Comic-Con has generated more star power in recent years, as Hollywood has premiered sci-fi-type series there, while looking to generate some grassroots buzz. E! will stream a red-carpet event at the annual convention, in conjunction with SyFy, in July. ...Read the whole story

  • 'Impossible' Win: ABC's New Shows Click With Viewers

    ABC carved out a win on Thursday night with an entire lineup of fresh programming -- "Wipeout," "Expedition Impossible" and "Rookie Blue." It's new reality "Amazing Race"-type competition show from Mark Burnett, "Expedition Impossible," was the best-rated show of the night. ...Read the whole story

  • Outdoor TV Bows 10 New Shows

    Outdoor TV is unveiling ten new shows for its third-quarter programming line-up, including an array of reality series about hunting and the outdoor life. The new HD programs join 73 other programs set to return to Outdoor with all-new episodes. ...Read the whole story

  • Chiquita, 'Rio' Web Partnership Delivers Big Results

    "We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid Craig Stephen, vice president North American Bananas and Fresh Select. To reach the target audience -- parents and their children -- Gotham Direct targeted top online parenting sites. ...Read the whole story

  • IHOP Campaign Says 'Make It An IHOP Day'

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great food and a great experience at IHOP makes their whole day better," Joe Adney tells Marketing Daily. "The new campaign is designed to build an emotional connection with guests through a 'pay it forward' feel." ...Read the whole story

  • 'Marriage Ref' Hangs In, Cable's 'Skies' Fall

    Network prime-time television was generally pretty lackluster on the last Sunday in June; cable shows weren't exactly stellar either. The second episode of TNT's "Falling Skies" went 25% lower from last week. ...Read the whole story

Got Data? Find The $tories

I'd say that what the industry does best -- what everyone has in common, whatever our role is in the ecosystem -- is tell creative stories. But the biggest challenge for all of us in the media business has always been to identify the right audiences for our stories: for networks to find viewers who connect with their programming and for agencies and advertisers to find the narratives that most matter to their brands. With the abundance of analytics now available to networks and marketers -- second-by-second ratings, household purchasing data, census-level demographics -- it should be easier than ever ...More

  • An Independent Hulu Would Still Be Holding Its Hands Out

    Hulu needs to be an independent company so it can compete in real-time, real-world business. Trouble is, consumers still seek out TV network content. The cliche is real: Content is king (make that mostly TV network content).The problem is the kind of current Hulu video content: As long as Hulu remains, for the most part, a de-facto DVR on the Internet -- for many of those U.S. viewers who don't have actual at-home DVR hardware -- it will be limited. And a lot of Hulu's problems will remain. ...More

  • Set-Top-Box Lexicon: Addressability

    Addressability is a fairly recent concept in our current understanding of Set-Top-Box data capabilities. But it has gained understanding and interest in media buying circles as a way to optimize the scheduling and targeting of marketing messages to the right audiences of interested consumers. ...More

  • Teen Media Behavior; Texting, Talking, Socializing, TV Watching, Mobiling

    Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels to web connected devices galore. ...More

  • Why I Skipped Cannes For Nielsen

    I am writing this column on a flight home from a very important industry conference. No, this is not going to be another one of those effete dispatches from the south of France and the Cannes Lions, filling us in on yacht parties, celebrity sightings and media exec sound-bites. I skipped Cannes this year, choosing instead to spend the past three days in Orlando at Nielsen's Consumer360 conference. No, I didn't draw the short straw among my several colleagues who did go to Cannes. I had a choice, and here's why I chose Florida instead of France: ...More

  • An American Family: The Chilling Birth (and End) of Reality TV

    What is real in an age when purported "reality TV" has "finales" and one-named self-branded celebrity wannabes posing as people? When being on a show like "Survivor "or "Jersey Shore" is just another path to celebrity in which every move is self-conscious and calculated to achieve effect? You want real? Try enduring the clip below - the emotional climax to the 1973 PBS series "An American Family." ...More

  • Are MSOs Looking For Mobile Ad Revenue At The Expense Of Cable Networks?

    Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also advertising revenues. ...More

  • AMC's 'The Killing' Left Viewers Engaged and Enraged

    AMC's "The Killing," which concluded its first season last Sunday, simultaneously engaged and enraged viewers and critics alike with its story of the investigation into the brutal murder of a teenage girl in rain-soaked Seattle. Some of this had to do with the subject matter: a challenging and uncommonly dark blend of murder, madness, grief and desperation. But much of the mixed reaction to the show had more to do with its execution. Was "The Killing" a well-made, meticulously plotted drama that deserved the tsunami of critical praise it received at the time of its premiere -- or was it ...More

  • Warning: Video Time Machine for Web and iPad Will Eat Your Night

    "This is really addicting," I admit to my wife after more than an hour of my distracting her from reading with a new iPad app called Video Time Machine. From gangster films of the 1930s to Ford commercials of the mid 60s, Wonderama in the early 70s to Chet Huntley explaining to Dick Cavett why he was signing off from the Huntley Brinkley Report, this app is a trove of historically indexed video for the hard and softcore media mavens. ...More

  • The New 63-Minute Show: Super-Sizing TV Ain't What It Used To Be

    For TV advertisers, going long -- in football parlance, running the clock -- is always a disruption Current TV's hour-long "Countdown with Keith Olbermann" has been doing this regularly, running a few minutes into the next hour, for 63 minutes in total. All this presumably to cut into the viewership of other news shows after "Countdown," like the similarly targeted MSNBC's "The Rachel Maddow Show." ...More

  • Video Wayback Machine: When TV Told Us When to Laugh

    Back in the days when the TV was a "box" not a "display," when "boob tube," "idiot box" and "vast wasteland" were synonyms for the most powerful medium of the 20th Century (we weren't being ironic, either) the very symbol of television shallowness was the laugh track. Few artifacts of communication history so well embody media condescension to its audience. Programmers not only gave us tepid situation comedies; they tried to convince us the shows were funny by piping in canned laughter. True videophiles, get your checkbook ready. At an auction gallery in California this weekend (June 25-26) two of ...More