Wednesday, June 29, 2011
  • Big Brands Piloting In-Store 3GTV Networks

    The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout the store, extending the television model into the retail environment and making retail a plannable media destination, according to its creator. ...Read the whole story

  • TV Holds: Young Adults More Likely To Media Migrate

    More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are young adults 17-34. ...Read the whole story

  • Zucker: Talk Format Showcases Couric's Strengths

    Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He said the program will look to showcase some of the traits that made Couric so successful on "The Today Show." ...Read the whole story

  • Women Feel More Stressed Yet More Powerful

    Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women will change, and 90% say it will be for the better. Women in emerging markets are more likely to believe their daughters will find better opportunities than they did. ...Read the whole story

  • Action Sports, Grind Partners With Adap.tv

    The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across its network of sites, including Web sites for Surfer, Surfing, Dirt Rider magazines, Skateboard.com and GrindTV.com. ...Read the whole story

  • Subscription TV Resists Cord-Cutters

    Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- cord-cutting trends are not yet a threat. ...Read the whole story

  • Falco To CEO, Univision

    Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for the Spanish-language programmer. ...Read the whole story

  • ABC's Reality Shows Trounce Rivals

    ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to gain traction this summer. "The Bachelorette" gained almost 10% week-to-week -- now at a Nielsen 2.5 rating/7 share among 18-49 viewers, up from a 2.2 rating. ...Read the whole story

Google+ Opens Ad Door To Google TV, Social Games, Interest-Based Search And Display

Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye to Wave, waited through privacy issues in Buzz, and watched as social ...More


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