It's time to close the book on Jeff Zucker's tenure at the top of NBC Universal. There's no need for any more public interviews about prime-time ratings cratering or the … Read the whole story
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He … Read the whole story
Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story
The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across … Read the whole story
Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story
Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for … Read the whole story
ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to gain traction this summer. "The Bachelorette" gained almost 10% week-to-week -- now at … Read the whole story
Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye … Read the whole story
If God envisioned a media executive, it might be Rupert Murdoch. Murdoch is a character, to be sure, which makes for great TV entertainment, … Read the whole story
If you want to understand the limits of TV ratings points, then consider this classic tidbit from TV lore. In the late 1940s, the … Read the whole story
I enjoy headlines more than most. I appreciate the art of the headline, the (sometimes) drama, and the (often) silliness that provides a break … Read the whole story
Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it … Read the whole story
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different … Read the whole story