• Big Brands Piloting In-Store 3GTV Networks

    The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout the store, extending the television model into the retail environment and making retail a plannable media destination, according to its creator. ...Read the whole story

  • TV Holds: Young Adults More Likely To Media Migrate

    More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are young adults 17-34. ...Read the whole story

  • Zucker: Talk Format Showcases Couric's Strengths

    Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He said the program will look to showcase some of the traits that made Couric so successful on "The Today Show." ...Read the whole story

  • Women Feel More Stressed Yet More Powerful

    Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women will change, and 90% say it will be for the better. Women in emerging markets are more likely to believe their daughters will find better opportunities than they did. ...Read the whole story

  • Action Sports, Grind Partners With Adap.tv

    The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across its network of sites, including Web sites for Surfer, Surfing, Dirt Rider magazines, Skateboard.com and GrindTV.com. ...Read the whole story

  • Subscription TV Resists Cord-Cutters

    Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- cord-cutting trends are not yet a threat. ...Read the whole story

  • Falco To CEO, Univision

    Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for the Spanish-language programmer. ...Read the whole story

  • ABC's Reality Shows Trounce Rivals

    ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to gain traction this summer. "The Bachelorette" gained almost 10% week-to-week -- now at a Nielsen 2.5 rating/7 share among 18-49 viewers, up from a 2.2 rating. ...Read the whole story

Google+ Opens Ad Door To Google TV, Social Games, Interest-Based Search And Display

Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye to Wave, waited through privacy issues in Buzz, and watched as social network Orkut gained acceptance in Brazil, but nowhere else. ...More

  • Murdoch: Central Casting's Version Of A Media Exec?

    If God envisioned a media executive, it might be Rupert Murdoch. Murdoch is a character, to be sure, which makes for great TV entertainment, intrigue, and drama. All that and more is why Bloomberg TV is running a special this week on Rupert Murdoch, the chairman/CEO of News Corp. ...More

  • Impressions Are Becoming Less Impressive (A Story Of GRP)

    If you want to understand the limits of TV ratings points, then consider this classic tidbit from TV lore. In the late 1940s, the water levels in Detroit reservoirs would plummet on Tuesday nights, from 9 to 9:05. Upon investigation, the Detroit authorities figured out why: Milton Berle's Texaco Star Theater ended at 9, and "it turned out that everyone waited until the end of 'Texaco Star Theater' before going to the bathroom." (That's a quote from Berle's autobiography.) ...More

  • On The Enjoyment Of Headlines

    I enjoy headlines more than most. I appreciate the art of the headline, the (sometimes) drama, and the (often) silliness that provides a break in the day. A good headline should be informative, quickly, whether introducing the news or commercial content -- of which advertising is one form. ...More

  • NFL Looks To Add Another TV Package

    Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it comes to TV advertising. Wildly strong gains were achieved this year -- amid an overall strong TV advertising market. In poor years, like in 2008 and 2009, the NFL still posted gains when every one else took cutbacks. Who's to think that anything will slow this train down? ...More

  • TV, Transformed: What Digitization Brings To Brands

    Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different creative and format types are impacting viewer engagement. These actionable insights provide brands the opportunity to get an immediate and accurate snapshot of campaign performance, and develop more effective creative based on viewer behavior and needs. ...More