Controversy continues to roil about the highly rated ESPN broadcast, which aired a year ago today, where NBA free agent LeBron James announced he would be leaving Cleveland for the … Read the whole story
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
J.R. Ewing will be back next summer. TNT will air a remake of "Dallas," which will be based on the CBS hit and have … Read the whole story
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
Two significant series -- one with a giant following among science-fiction fans, the other a multiple Emmy Award winner -- transition to new networks … Read the whole story
TV revenue doesn't seem to help sports leagues in their more desperate times -- during lockouts, strikes, and work stoppages. But increasingly, television is … Read the whole story
A writer at NBC's "The Office" has gotten the nod from MetaCafe users as the "fan favorite" among original Web series from the popular … Read the whole story
Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story