MSNBC turns 15 today. No could have envisioned its journey when it launched as President Clinton sought reelection in the heat of '96. The concept of an editorial page on … Read the whole story
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
The ION network has acquired first-run rights to films in the basic cable and broadcast windows for the first time, inking a deal with … Read the whole story
The U.S. Government Accountability Office says there needs to be more oversight for kids' programming, especially for cable and satellite broadcasters. Read the whole story
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español in a new multimedia initiative geared to Hispanic women in the U.S. Drawing … Read the whole story
Television ratings for Major League Baseball's All Star game dropped this year; part of the reason may have to do with the players. Big … Read the whole story
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominated for an Emmy Award. He was followed by the Old Spice spot, … Read the whole story
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
One of the few guilty pleasures enjoyed by professional television critics every year at this time is the opportunity to rip into voting members … Read the whole story
Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative … Read the whole story
Cowell's new show, "The X-Factor," seems to take a swipe at "American Idol" -- a rare move considering both shows air on the Fox … Read the whole story