Tuesday, July 19, 2011
  • Upfront: Trad TV Dollars Pivot Into Digital Channels

    Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice president and chief digital officer for Horizon Media, says some clients shifted 8% to 13% more dollars into premium digital platforms during the upfront. ...Read the whole story

  • Jeep Grand Cherokee Effort Touts Luxury, Capability

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements and awards the vehicle has won over the year since it launched. Jeep, which says the vehicle is its most-awarded SUV ever, is citing the 30 or more such kudos in the piece. ...Read the whole story

  • OTT Video Causes Bandwidth Challenge For IPTV

    So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion in revs over the next five years. ...Read the whole story

  • El Pollo Loco: 'Feel The Mexcellence'

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials in the campaign show off the chain's signature citrus-marinated grilled chicken and other handmade items. ...Read the whole story

  • American Family Insurance Focuses On 'Dream'

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cable shows with print ads breaking in the fall. ...Read the whole story

  • Dyle Up Mobile Content

    A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage of decryption and live, referring to the ability to receive and stream broadcast content. ...Read the whole story

    The Greatest Show On Earth -- Or, Reality (TV) Bites

    At the end of the movie "The American President," Michael Douglas says of his opponent, "His problem isn't that he doesn't get it, his problem is that he can't sell it." We seem to have both ...More

    • Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?

      What are the first two words that come to mind when someone says "Charlie Sheen"? Anger? Management? Say what you will about Sheen. But Lionsgate's effort to star him in a sitcom titled "Anger Management," riffing ...More

    • Pausing To Reflect

      In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to the public. I had the opportunity to take a private tour of ...More