• Digital Expansion: Amazon Streams CBS

    Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and Amazon.com announced a non-exclusive licensing agreement. ...Read the whole story

  • Upfront: Trad TV Dollars Pivot Into Digital Channels

    Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice president and chief digital officer for Horizon Media, says some clients shifted 8% to 13% more dollars into premium digital platforms during the upfront. ...Read the whole story

  • Mass Medium: TV Is Solo Act, Internet, Print Shared

    When it comes to multitasking, TV is more of a "solo" platform than any other. Other media -- the Internet, newspapers and magazines -- are usually shared, with two media utilized simultaneously. ...Read the whole story

  • Verizon Brings Pandora to FiOS TV

    Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service available to FiOS TV subscribers in major media markets. ...Read the whole story

  • Cord-Cutting On Rise, 10% Of Homes By 2015

    A new report estimates about 4.5 million, or 4%, of U.S. homes will have only over-the-top delivery of video service by the end of this year. That figure is projected to rise to 12.1 million over the ensuing four years, which would be about 10% of homes. ...Read the whole story

Not Completely The Apple Of My Eye

For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I just didn't believe that Hulu, Netflix, YouTube or any other online service could take the place of broadcast and cable networks. My conclusions were partly based on hard evidence -- Nielsen research shows that only about 1% or 2% of all "three-screen" video is consumed over the Internet -- but, like many commentators, I mostly extrapolated from my personal anecdotal experiences. ...More

  • Do News Corp.'s Brands Need A New Image In The U.S.?

    How do you save a media brand when your name is Rupert Murdoch or News Corp.? You shut down a profitable weekend newspaper; you buy back $5 billion in News Corp. shares; you cut bait on trying to take over British Sky Broadcasting; you trot out a couple of resignations; and you take out full-page ads in U.K. newspapers, including one that had long pursued a story against one of your own papers. There'll be more coming. ...More

  • The Greatest Show On Earth -- Or, Reality (TV) Bites

    At the end of the movie "The American President," Michael Douglas says of his opponent, "His problem isn't that he doesn't get it, his problem is that he can't sell it." We seem to have both problems today. There are 435 voting members of the House of Representatives, 100 Senators, and 1 president. They are our duly elected representatives and they are currently engaged in a great debate that, because of our 24/7 TV culture, has devolved into bad theater -- or, depending on your preferences, has become the best reality show on television. ...More

  • Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?

    What are the first two words that come to mind when someone says "Charlie Sheen"? Anger? Management? Say what you will about Sheen. But Lionsgate's effort to star him in a sitcom titled "Anger Management," riffing off the 2003 theatrical movie starring Adam Sandler and Jack Nicholson, makes perfect popular culture sense. ...More