Netflix made a huge mistake with its massive price increase. Going with a 60% jump all at once instead of gradually? Just crazy. Nope, that's not where it bumbled. It … Read the whole story
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and Amazon.com announced a non-exclusive licensing agreement. Read the whole story
When it comes to multitasking, TV is more of a "solo" platform than any other. Other media -- the Internet, newspapers and magazines -- … Read the whole story
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
A new report estimates about 4.5 million, or 4%, of U.S. homes will have only over-the-top delivery of video service by the end of … Read the whole story
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about … Read the whole story
When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one … Read the whole story
Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change … Read the whole story
For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I … Read the whole story
How do you save a media brand when your name is Rupert Murdoch or News Corp.? You shut down a profitable weekend newspaper; you … Read the whole story