Filling in for Dave Goetzl while he's on a much-deserved vacation this week, so let me tell you what's on my TV mind today. Firstly, I began the day with … Read the whole story
The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element … Read the whole story
The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements … Read the whole story
Media buyers and planners are embracing digital out-of-home video as a way of reaching consumers who are increasingly on the go and less accessible … Read the whole story
Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video … Read the whole story
SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's … Read the whole story
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys and - girls who jam the massive San Diego Convention Center every year … Read the whole story
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, … Read the whole story
In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network … Read the whole story
While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
"Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and … Read the whole story
Netflix's second-quarter results show improving numbers when it comes to revenue, income, and the number of subscribers. Netflix profit was up more than 50% … Read the whole story
Verizon increased its subscriber rolls for its FiOS TV service in the second quarter at a faster pace than in the same period a … Read the whole story
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story
Television's program development system remains largely devoid of core incubator creativity, where cost-effective risk and failure can render something new. Read the whole story
Here you are, reading the TV Board on MediaPost. So it's probably safe to assume that you, like me, love -- or at least … Read the whole story
You might love your iPad (though flash video might make it better). You might love your Netflix (though that price hike is kind of … Read the whole story
And here's another good reason for TV networks to dislike the Internet: they just don't get a fraction of the attention here that they … Read the whole story
Advocacy group Free Press recently launched a new initiative aimed at exposing what it calls "covert consolidation" in the media industry. As part of … Read the whole story
In roughly two months, the long-running ABC soap opera "All My Children" will end its run on the network -- and three days after … Read the whole story
We have all seen countless consumer-invented TV commercials and other consumer-inspired messaging -- for Doritos and other popular brands, especially during big TV events … Read the whole story
I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about … Read the whole story
When I was on the media agency side of the business, and sat through numerous upfront presentations, there would generally be at least one … Read the whole story
Summer is the time for networks to drive big awareness for the fall season -- especially for new shows. But sometimes with a change … Read the whole story