Thursday, July 28, 2011
  • Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise

    Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year. ...Read the whole story

  • Fox Slows Online Viewing, Dish Subscribers See All Shows

    Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has similar arrangements coming from Fox's other cable, satellite and telco TV distributors. ...Read the whole story

  • Hulu Primarily TV Destination, Netflix Draws Movie Lovers

    As Hulu and Netflix continue to square off, it's important to note key behavioral differences between their respective audiences. Eighty-nine percent of Hulu users consume its content directly on a computer and favor TV, while 42% of Netflix users report watching TV and movies on their computers. ...Read the whole story

  • NBC's Got The Blues: Kicks Off 'Smurfing' Campaign

    Little blue characters will be taking over some NBCUniversal networks this summer, as the company has struck a deal for Sony Pictures Entertainment's upcoming movie, "The Smurfs." ...Read the whole story

  • IntoNow Launches Android App, 'Runway' Promo

    Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of Lifetime Television's "Project Runway" reality show, premiering today within the app. ...Read the whole story

  • 3D Has Yet To Click For Home Viewers

    Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from portable devices -- continues to grow. ...Read the whole story

  • Bank Of The West Breaks Brand Ad

    The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by Daniel Stern of "The Wonder Years." The target is both general consumer and business customers, says Heat president John Elder. ...Read the whole story

  • Current TV Gets New CEO, Co-Founder Hyatt

    Just months after making one of the network's biggest programming deals, Mark Rosenthal, chief executive officer of Current TV, is leaving the company. Joel Hyatt, the network's co-founder, is replacing him. ...Read the whole story

    Listen Up, TV And Advertising Execs: I'm Not My Father

    In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me a party. But in the world of marketing, television programming, and advertising, ...More