• Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise

    Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year. ...Read the whole story

  • Fox Slows Online Viewing, Dish Subscribers See All Shows

    Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has similar arrangements coming from Fox's other cable, satellite and telco TV distributors. ...Read the whole story

  • Hulu Primarily TV Destination, Netflix Draws Movie Lovers

    As Hulu and Netflix continue to square off, it's important to note key behavioral differences between their respective audiences. Eighty-nine percent of Hulu users consume its content directly on a computer and favor TV, while 42% of Netflix users report watching TV and movies on their computers. ...Read the whole story

  • NBC's Got The Blues: Kicks Off 'Smurfing' Campaign

    Little blue characters will be taking over some NBCUniversal networks this summer, as the company has struck a deal for Sony Pictures Entertainment's upcoming movie, "The Smurfs." ...Read the whole story

  • IntoNow Launches Android App, 'Runway' Promo

    Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of Lifetime Television's "Project Runway" reality show, premiering today within the app. ...Read the whole story

  • 3D Has Yet To Click For Home Viewers

    Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from portable devices -- continues to grow. ...Read the whole story

  • Bank Of The West Breaks Brand Ad

    The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by Daniel Stern of "The Wonder Years." The target is both general consumer and business customers, says Heat president John Elder. ...Read the whole story

  • Current TV Gets New CEO, Co-Founder Hyatt

    Just months after making one of the network's biggest programming deals, Mark Rosenthal, chief executive officer of Current TV, is leaving the company. Joel Hyatt, the network's co-founder, is replacing him. ...Read the whole story

Listen Up, TV And Advertising Execs: I'm Not My Father

In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me a party. But in the world of marketing, television programming, and advertising, it's a number of great significance. Having already moved out of the 18-49 demographic, I am about to move out of the key 25-54 group and become part of the dreaded and nebulous 55+ category. What will happen between now and next month that will change how advertisers and networks see me? ...More

  • Set-Top-Box Lexicon: Interactive Advertising

    Addressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the Set-Top box infrastructure offers, it is possible to offer messaging that viewers can respond to in real time. In continuing with our discussion about targeted and addressable advertising, we now examine the concept of Interactive Advertising and its relationship to addressability. ...More

  • If Not Paying For Interviews Means Less Story-Telling Drama, Will Advertisers Still Pay?

    Seems that big-time news organizations are looking to clean up their acts. ABC News says it won't pay for interviews -- er, make licensing deals for video or photo content surrounding those interviews. Recently we have found that Rupert Murdoch was horrified to find out that some of his News Corp. editors got their news stories in inappropriate and downright illegal ways. All that has stopped, he says. All this signals good news for journalism. But will this yield mundane, less glamorous journalistic stories? Will advertisers buy into this? ...More

  • Enough With The Cloud Already - Long Live The Cloud

    Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of "the cloud." For those who don't care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the cloud every day by accessing various websites and web-based services and don't even realize it - because the nomenclature is unimportant. The benefit is what matters, and the experience should be seamless. You don't really care about the exact broadcast technology that allows your favorite TV program to appear on your TV screen, you're just happy that it's there. ...More

  • Media Insights Q&A With Rentrak's Cathy Hetzel

    Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive television and set-top-box data. Her first role at Rentrak was to ascertain whether Rentrak's home video business could be adapted to television. After helping to launch their Video On Demand measurement service by examining log data from the servers, she saw the possibility of set-top-box data as a new way to measure television. In this interview, Cathy talks about Rentrak, set-top-box data providers and the competitive landscape. She also offers some insights into the media landscape over the next few years. ...More

  • TV Upfront Revenues: A Still-Changing Face For Marketers

    The changing face of the TV upfront market? You probably don't need anyone to drum you over the head concerning the improvement of cable networks, the up-and-down road of NBC, and the growth of Spanish-language networks. But if that isn't enough -- and you need some specifics -- just follow the money. Estimates are that Univision pulled in around $1.7 billion in the upfront. Sounds big? It happens to be around the same amount NBC pulled. ...More

  • The Web Makes You Chuckle, But TV Can Still Make You Cry

    Now here is a study in contrast between what seems to have the most impact on TV and what works online. Nielsen released its list of most-liked TV ads from the second quarter of 2011. Sentiment is the dominant theme among those spots, with the highest "likability index" scores (those ads noted by the consumer panel as being liked "a lot.") Topping the list is an Oreo spot in which a boy wakes up dad for a midnight Oreo snack in order to say "Happy Father's Day." ...More