Fed up with escalating taxes and an onerous federal government, the good citizens of Texas have been talking about secession. So, we ask that in their remaining weeks in the … Read the whole story
The campaign says the muscular SUV is back and not afraid to kick ass. The campaign, which also takes aim at Ford's Explorer SUV, … Read the whole story
The Fox network hopes its usual fall problem will end this year -- with the help of the much anticipated "X Factor," a big … Read the whole story
TV station group owner Belo Corp. hit a bump in the road in its second-quarter results -- all due to lower automotive advertising revenues. … Read the whole story
With help from MTV's new season of "Jersey Shore," Viacom domestic ad revenue should grow in the double-digit range in the current July-September quarter, … Read the whole story
More cold water was splashed Thursday on the potential for any mass -- even mild -- consumer adoption of 3D TV anytime soon. Discovery … Read the whole story
The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter … Read the whole story
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more … Read the whole story
The winner(s) of "The X Factor" singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI … Read the whole story
Oxygen this year has delivered the perfect summer series in "The Glee Project," a show so full of talent and heart it instantly establishes … Read the whole story
For all the buzz of premium digital video services, right now all the big money to be gained from advertising comes from the traditional … Read the whole story
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story
Protesting NBC's "The Playboy Club"? That only makes me want to see it more. The trouble is, it might not be as titillating as … Read the whole story
The age of the app is upon us, and it is creeping to the TV set. Even as we wait for Google TV and … Read the whole story
Many of my agency colleagues, already knee-deep in planning for 2012, have asked for advice on how to think about online video. What's interesting … Read the whole story