If You Liked Cookie Puss, You'll Love Rhett And Link

I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are smack dab in the middle the Annual August Advertising Doldrums. While news-generating brand marketers of the world cavort on Cape Cod and other likely destinations, Elliott grinds it out with an entertaining column on ad-related entertainment headlined, "Summer Diversions to Fill the 'Mad Men' Void." ...More

  • Set-Top-Box Lexicon: Augmentation

    The word "augmentation" generally conjures up... ahem... physical enhancement. While we are not talking biceps or chests in this column, we are talking about more than just an average and expected program, commercial or viewing experience. In the STB world, augmentation -- whether real or virtual -- is made possible through the use of Advanced Advertising capabilities. It provides the viewer and content user unique and enhanced experiences. More, in this case, is certainly better. ...More

  • Understanding The Video Consumer

    According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever. Overall TV viewership increased 22 minutes per month per person over last year, demonstrating moderate growth and remaining the dominant source of video content for all demographics. Even the lowest fifth quintile of TV viewers still averages an hour of TV consumption per day, with the highest quintile tuning in for nearly ten hours per day. ...More

  • More On TV Audience Erosion

    In a previous Video Insider post, I wrote that demographic changes in our population perhaps amplified, or were even mistaken for, cord-cutting data. The crux of this was the decline in the 18-49 age audience for broadcasters. This is a critical audience metric that drives the approximately $70 billion television advertising market. Traditionally, this is so because the 18-49 audience is considered to be the heaviest consumers and buyers of goods and services advertised on television. ...More

  • Abercrombie & Fitch, The 'Sitch," And The Misleading Press Release

    It sounded cheeky, outrageous, downright strange -- which means it smelled like some PR stunt. Guess what? It was. And it worked. Everyone wrote about it, including MediaPost (but not without some questions). If you are Abercrombie & Fitch, looking to glom onto the highest-rated TV show for young people in the summer, what better way to snag some fish (reporters) in the summer, which can be a dull time for stories? ...More

  • Relationship TV: From 'Bachelor Pad to 'Baggage'

    I have been in Los Angeles for the last few weeks, and at every turn I have heard somebody talking about ABC's silly sophomore series "Bachelor Pad," which made its season premiere August 8. At the beginning of my trip the talk was all eager anticipation. During the last two weeks it was all about the show itself. Thank God I'm heading home soon. ...More

  • Reality Series' Ups And Downs, And The Ride Advertisers Take

    Programming executives live for "lightning in a bottle": out-of-nowhere shows that hit it big. But can reality shows with hard real-life components hit too hard? And start fires? ...More

  • Game Changer: What Google + Motorola Means for TV

    The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears to be a brilliant move, Google managed to consolidate its positions in the three screens of media -- computing, television, and mobile -- in one fell swoop. ...More

  • Nielsen Studies Address Connection Between Online Buzz, TV

    Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media marketing -- including of course measurement and analytics, always a favorite topic for media types and especially important for making social media transparent and accountable, which will in turn allow it to attract more ad dollars. But one presentation, by Nielsen research manager for measurement science Nina Stratt Lerner, was interesting for addressing social media as a source of information about consumer sentiment -- specifically buzz about TV shows, and its relation to actual program ratings ...More

  • Has 'Glee' Waded Into Uncharted Waters --- Too Deep And A Bit Off-Key?

    "Glee: The 3D Concert Movie" hasn't conquered movie theaters --- unlike what the franchise accomplished with television, iTune downloads, and live concert tours. Seems "Glee" took one entertainment step too many. Fox Filmed Entertainment looked to do what any modern media company with a big valuable asset would do -- eke out a few more shekels, not the least of which would come from a premium 3D ticket price.The movie -- with a pretty nice wide release on over 2,000 screens -- earned a humble $6 million this past weekend, coming in 11th place among all movies. ...More