Tuesday, August 23, 2011
  • Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first formal sponsorship of a band in more than a decade. There is significant affinity and overlap between Jack Daniel's and Zac Brown Band fans -- both embrace authentic values, music and spirits. ...Read the whole story

  • OMD: Streaming Reaches Tipping Point, Used By More Than Half Of All TV Viewers

    More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according to a new study from Omnicom media agency OMD. Many of those polled said they don't want to be tied to programming schedules and find ad interruptions annoying. ...Read the whole story

  • Downgrade: Broadband Adoption Linked To TV Cord-Cutting

    More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Thirteen percent of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. ...Read the whole story

  • Millennials: Big On Cause-Marketing, Not On TV

    Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED (26% versus 9%), according to a new study of this cohort from the Barkley marketing agency, Service Management Group and The Boston Consulting Group. ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

  • Pre-Season 'SNF' Gives NBC The Lead On Sunday

    NBC has started its typically slow rise to the top of ratings on Sunday for the fall: Its "Sunday Night Football" pre-season game on a mid-August Sunday tied for best-rated show of the night. ...Read the whole story

  • HDTV Primed For Worldwide Growth

    While HDTV penetration is growing markedly in the U.S., a new report suggests it is set for a boom globally. Informa Telecoms & Media, the research firm, projects HDTVs will be in 131 million homes by the end of the year, a figure that should triple by 2016. ...Read the whole story

  • Gamba Joins NBC-Owned Station Group

    NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese A. Gamba becomes senior vice president of marketing for the group. ...Read the whole story

On Perspective

I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It was called "In Peter We Trust." The piece, on one level, talked ...More