• Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first formal sponsorship of a band in more than a decade. There is significant affinity and overlap between Jack Daniel's and Zac Brown Band fans -- both embrace authentic values, music and spirits. ...Read the whole story

  • OMD: Streaming Reaches Tipping Point, Used By More Than Half Of All TV Viewers

    More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according to a new study from Omnicom media agency OMD. Many of those polled said they don't want to be tied to programming schedules and find ad interruptions annoying. ...Read the whole story

  • Downgrade: Broadband Adoption Linked To TV Cord-Cutting

    More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Thirteen percent of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. ...Read the whole story

  • Millennials: Big On Cause-Marketing, Not On TV

    Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED (26% versus 9%), according to a new study of this cohort from the Barkley marketing agency, Service Management Group and The Boston Consulting Group. ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

  • Pre-Season 'SNF' Gives NBC The Lead On Sunday

    NBC has started its typically slow rise to the top of ratings on Sunday for the fall: Its "Sunday Night Football" pre-season game on a mid-August Sunday tied for best-rated show of the night. ...Read the whole story

  • HDTV Primed For Worldwide Growth

    While HDTV penetration is growing markedly in the U.S., a new report suggests it is set for a boom globally. Informa Telecoms & Media, the research firm, projects HDTVs will be in 131 million homes by the end of the year, a figure that should triple by 2016. ...Read the whole story

  • Gamba Joins NBC-Owned Station Group

    NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese A. Gamba becomes senior vice president of marketing for the group. ...Read the whole story

On Perspective

I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It was called "In Peter We Trust." The piece, on one level, talked about the nature of the client-agency relationship -- that is, what it takes to achieve a long-term, productive one. And it questioned whether we were talking ourselves out of the notion that such a quaint concept can apply today, with so much more specialization, technology and pace. There was another lesson Peter taught me, which happened on a very busy winter day. ...More

  • 'Checking In' On TV

    On June 24, location-based social network Foursquare trumpeted an infusion of $50 million in VC capital -- a piece of news that deservedly received the attention of hundreds of news outlets. The day earlier, however, Foursquare announced a myriad of strategic alliances, which included one with American Express, allowing users of the Foursquare mobile app to receive credits applied directly to their Amex cards when purchasing goods (after checking in) from participating Foursquare-tagged locations. The $50 million announcement quickly overshadowed the prior day's release -- but in hindsight, the Amex news will likely have much more historic value. ...More

  • Brand Entertainment Enters The Political Process

    Product placement in the political process? Who knew this was a ripe area for entertainment marketing? This is where Stephen Colbert, comedian/host of Comedy Central's "The Colbert Report," comes in. ...More

  • Five Tips For Shifting Your Brand's Strategy From Television To Digital

    To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. Here are five "Vs" to help guide the way as you shift your vision from television to digital -- beginning with opt-in video. ...More

  • If You Liked Cookie Puss, You'll Love Rhett And Link

    I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are smack dab in the middle the Annual August Advertising Doldrums. While news-generating brand marketers of the world cavort on Cape Cod and other likely destinations, Elliott grinds it out with an entertaining column on ad-related entertainment headlined, "Summer Diversions to Fill the 'Mad Men' Void." ...More

  • Nielsen Studies Address Connection Between Online Buzz, TV

    Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media marketing -- including of course measurement and analytics, always a favorite topic for media types and especially important for making social media transparent and accountable, which will in turn allow it to attract more ad dollars. But one presentation, by Nielsen research manager for measurement science Nina Stratt Lerner, was interesting for addressing social media as a source of information about consumer sentiment -- specifically buzz about TV shows, and its relation to actual program ratings ...More

  • Game Changer: What Google + Motorola Means for TV

    The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears to be a brilliant move, Google managed to consolidate its positions in the three screens of media -- computing, television, and mobile -- in one fell swoop. ...More

  • Reality Series' Ups And Downs, And The Ride Advertisers Take

    Programming executives live for "lightning in a bottle": out-of-nowhere shows that hit it big. But can reality shows with hard real-life components hit too hard? And start fires? ...More