The latest aspect of Goldman Sachs' image-boosting campaign touts its involvement in helping the New York Yankees get the YES Network off the ground. The centerpiece is a splendidly produced … Read the whole story
The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story
More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. … Read the whole story
Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked … Read the whole story
The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story
Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in … Read the whole story
Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 … Read the whole story
Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up … Read the whole story
NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese … Read the whole story
It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created … Read the whole story
Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Manager Business Analysis, MSA Media, work in a unique and pivotal part of … Read the whole story
One guy in my gym keeps pulling the plug of the TV set out of the wall in the men's locker room, according to … Read the whole story
Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is … Read the whole story
I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It … Read the whole story
On June 24, location-based social network Foursquare trumpeted an infusion of $50 million in VC capital -- a piece of news that deservedly received … Read the whole story
Product placement in the political process? Who knew this was a ripe area for entertainment marketing? This is where Stephen Colbert, comedian/host of Comedy … Read the whole story
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which … Read the whole story