Wednesday, August 24, 2011
  • MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding on the venue. It also includes naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs and TV, radio, print and online media opportunities. ...Read the whole story

  • Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first formal sponsorship of a band in more than a decade. There is significant affinity and overlap between Jack Daniel's and Zac Brown Band fans -- both embrace authentic values, music and spirits. ...Read the whole story

  • Downgrade: Broadband Adoption Linked To TV Cord-Cutting

    More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Thirteen percent of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. ...Read the whole story

  • Summer Is Bonanza Media Time For Kids

    Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked whether they allowed kids to consume "much more," those results rang up a 23% number for some parents; and 24% when it came to video games. ...Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate live customer service. Chase Sapphire Preferred, which debuted two years ago, is Chase's premiere affluent rewards card. ...Read the whole story

  • Nielsen Gets MRC Accreditation in Puerto Rico

    Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in Puerto Rico allows for overnight ratings with demographic information attached. ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

  • Media General Speeds Through NASCAR's 'Bristol'

    Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up 80-plus stations. ...Read the whole story

  • Gamba Joins NBC-Owned Station Group
Has The Two-Screen Experience Crushed The Future Of Digital TV?

It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created the tablet market. Consumers have flocked to the idea of watching television ...More