• MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding on the venue. It also includes naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs and TV, radio, print and online media opportunities. ...Read the whole story

  • Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first formal sponsorship of a band in more than a decade. There is significant affinity and overlap between Jack Daniel's and Zac Brown Band fans -- both embrace authentic values, music and spirits. ...Read the whole story

  • Downgrade: Broadband Adoption Linked To TV Cord-Cutting

    More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Thirteen percent of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. ...Read the whole story

  • Summer Is Bonanza Media Time For Kids

    Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked whether they allowed kids to consume "much more," those results rang up a 23% number for some parents; and 24% when it came to video games. ...Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate live customer service. Chase Sapphire Preferred, which debuted two years ago, is Chase's premiere affluent rewards card. ...Read the whole story

  • Nielsen Gets MRC Accreditation in Puerto Rico

    Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in Puerto Rico allows for overnight ratings with demographic information attached. ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

  • Media General Speeds Through NASCAR's 'Bristol'

    Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up 80-plus stations. ...Read the whole story

  • Gamba Joins NBC-Owned Station Group

    NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese A. Gamba becomes senior vice president of marketing for the group. ...Read the whole story

Has The Two-Screen Experience Crushed The Future Of Digital TV?

It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created the tablet market. Consumers have flocked to the idea of watching television either with or on the iPad, and in doing so they have circumvented the need for a more interactive digital television experience. This doesn't mean that digital TV -- or TV in any form, for that matter -- is not still important. It just means that the bells and whistles of an interactive digital experience on your cable box may not be as necessary ...More

  • Media Insights Q&A With Michael McGuire And Eric Bartko/

    Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Manager Business Analysis, MSA Media, work in a unique and pivotal part of the media contract fulfillment industry. Mike is a 20-year veteran of MSA, with expertise in the post buy auditing area.Eric's expertise started with CPG clients examining media mix modeling and has extended into STB and C3 analytics with network clients. In this interview, Mike and Eric talk about MSA and work in commercial analytics, addressable advertising and some upcoming industry trends. ...More

  • Exercising My Rights To Watch Out-Of-Home TV

    One guy in my gym keeps pulling the plug of the TV set out of the wall in the men's locker room, according to the club manager. No one knows why. Maybe he's read that report saying television can cut years off one's estimated lifespan. So after doing his workout -- which should add years to his life -- he's only even. But I'm wondering about the health of the TV industry. ...More

  • Is SmartTV An Oxymoron?

    Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is to have most things connected to the Internet, such as your toaster, refrigerator and washing machine, the TV is not a bad place to start. ...More

  • On Perspective

    I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It was called "In Peter We Trust." The piece, on one level, talked about the nature of the client-agency relationship -- that is, what it takes to achieve a long-term, productive one. And it questioned whether we were talking ourselves out of the notion that such a quaint concept can apply today, with so much more specialization, technology and pace. There was another lesson Peter taught me, which happened on a very busy winter day. ...More

  • 'Checking In' On TV

    On June 24, location-based social network Foursquare trumpeted an infusion of $50 million in VC capital -- a piece of news that deservedly received the attention of hundreds of news outlets. The day earlier, however, Foursquare announced a myriad of strategic alliances, which included one with American Express, allowing users of the Foursquare mobile app to receive credits applied directly to their Amex cards when purchasing goods (after checking in) from participating Foursquare-tagged locations. The $50 million announcement quickly overshadowed the prior day's release -- but in hindsight, the Amex news will likely have much more historic value. ...More

  • Brand Entertainment Enters The Political Process

    Product placement in the political process? Who knew this was a ripe area for entertainment marketing? This is where Stephen Colbert, comedian/host of Comedy Central's "The Colbert Report," comes in. ...More

  • Five Tips For Shifting Your Brand's Strategy From Television To Digital

    To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. Here are five "Vs" to help guide the way as you shift your vision from television to digital -- beginning with opt-in video. ...More