• MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding on the venue. It also includes naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs and TV, radio, print and online media opportunities. ...Read the whole story

  • Oulvey Takes Over Twentieth TV Sales, Brand Integration

    Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group. ...Read the whole story

  • Summer Is Bonanza Media Time For Kids

    Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked whether they allowed kids to consume "much more," those results rang up a 23% number for some parents; and 24% when it came to video games. ...Read the whole story

  • MTV's Video Music Award Sponsors Push Cross-Platform Integrations

    Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate live customer service. Chase Sapphire Preferred, which debuted two years ago, is Chase's premiere affluent rewards card. ...Read the whole story

  • Nielsen Gets MRC Accreditation in Puerto Rico

    Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in Puerto Rico allows for overnight ratings with demographic information attached. ...Read the whole story

  • Summer TV: Fox Leads Prime-Time, CBS Overall

    This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a year ago. Close on its heels, ABC is next at 2.27 million, down 9% versus a year ago. NBC is making music with "The Voice." ...Read the whole story

  • ABC Bans 'Idiot Brother' Movie Spot

    ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage and urination. ...Read the whole story

  • Media General Speeds Through NASCAR's 'Bristol'

    Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up 80-plus stations. ...Read the whole story

TV's Reach and Frequency Problem

One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against consumer audiences in a short period of time. No other medium compare. Thus, imagine my surprise to learn that most TV ad campaigns for mass awareness-focused brand advertisers in the U.S. rarely reach more than 75% of their target audience and typically deliver more than two-thirds of their ad impressions to only one-third of their target audience. ...More

  • Set-Top-Box Lexicon: It's All So Dynamic

    The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has been recent expansion in dynamic advertising capabilities for VOD. Improved technology enables more relevant ads to be served in real time rather than in hours or days. ...More

  • Hulu: Either Keeping Or Selling It Will Annoy Business Partners

    Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. But consumers rule in this new digital world -- don't they? ...More

  • Has The Two-Screen Experience Crushed The Future Of Digital TV?

    It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created the tablet market. Consumers have flocked to the idea of watching television either with or on the iPad, and in doing so they have circumvented the need for a more interactive digital television experience. This doesn't mean that digital TV -- or TV in any form, for that matter -- is not still important. It just means that the bells and whistles of an interactive digital experience on your cable box may not be as necessary ...More

  • Media Insights Q&A With Michael McGuire And Eric Bartko/

    Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Manager Business Analysis, MSA Media, work in a unique and pivotal part of the media contract fulfillment industry. Mike is a 20-year veteran of MSA, with expertise in the post buy auditing area.Eric's expertise started with CPG clients examining media mix modeling and has extended into STB and C3 analytics with network clients. In this interview, Mike and Eric talk about MSA and work in commercial analytics, addressable advertising and some upcoming industry trends. ...More

  • Exercising My Rights To Watch Out-Of-Home TV

    One guy in my gym keeps pulling the plug of the TV set out of the wall in the men's locker room, according to the club manager. No one knows why. Maybe he's read that report saying television can cut years off one's estimated lifespan. So after doing his workout -- which should add years to his life -- he's only even. But I'm wondering about the health of the TV industry. ...More

  • Is SmartTV An Oxymoron?

    Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is to have most things connected to the Internet, such as your toaster, refrigerator and washing machine, the TV is not a bad place to start. ...More