Thursday, August 25, 2011
  • MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding on the venue. It also includes naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs and TV, radio, print and online media opportunities. ...Read the whole story

  • Oulvey Takes Over Twentieth TV Sales, Brand Integration

    Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group. ...Read the whole story

  • Summer Is Bonanza Media Time For Kids

    Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked whether they allowed kids to consume "much more," those results rang up a 23% number for some parents; and 24% when it came to video games. ...Read the whole story

  • MTV's Video Music Award Sponsors Push Cross-Platform Integrations

    Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate live customer service. Chase Sapphire Preferred, which debuted two years ago, is Chase's premiere affluent rewards card. ...Read the whole story

  • Nielsen Gets MRC Accreditation in Puerto Rico

    Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in Puerto Rico allows for overnight ratings with demographic information attached. ...Read the whole story

  • Summer TV: Fox Leads Prime-Time, CBS Overall

    This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a year ago. Close on its heels, ABC is next at 2.27 million, down 9% versus a year ago. NBC is making music with "The Voice." ...Read the whole story

  • ABC Bans 'Idiot Brother' Movie Spot

    ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage and urination. ...Read the whole story

  • Media General Speeds Through NASCAR's 'Bristol'
TV's Reach and Frequency Problem

One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against consumer audiences in a short period of time. No other medium compare. ...More