If Hulu had designs on building an original content business, its first foray doesn't augur much success. The first two episodes of "A Day in the Life," where documentarian Morgan … Read the whole story
The new TV, in-cinema, digital and social media campaign uses LMFAO's hit "Party Rock Anthem." And instead of rolling through a world where un-hip … Read the whole story
Branded entertainment media deals have been in a lull recently. But big booster Jordan Levin, former CEO of the WB, and his Generate company … Read the whole story
DVR maker TiVo Inc. posted a 19% revenue gain to just over $61 million. It also received a $300 million payment from Dish Network, … Read the whole story
Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" … Read the whole story
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
Hardly anyone was watching the Longhorn Network when it debuted Friday and not only because of little interest. ESPN was able to secure deals … Read the whole story
This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a … Read the whole story
ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage … Read the whole story
This is the time of year when I find myself contemplating many of the new series that will soon begin rolling out on the … Read the whole story
Top-rated college football prospects are training grounds for the NFL -- pure and simple. It's an unpaid minor league of sorts for the NFL. … Read the whole story
One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against … Read the whole story
The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has … Read the whole story
Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. … Read the whole story