The Freshmen of Fall 2011: What the Heck Were They Thinking?

This is the time of year when I find myself contemplating many of the new series that will soon begin rolling out on the broadcast networks. Overall, I am so not impressed. ...More

  • TV Money For College Football Not Going To Right Places

    Top-rated college football prospects are training grounds for the NFL -- pure and simple. It's an unpaid minor league of sorts for the NFL. Which may explain why colleges are cutting deals with networks to get in on the action. ...More

  • TV's Reach and Frequency Problem

    One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against consumer audiences in a short period of time. No other medium compare. Thus, imagine my surprise to learn that most TV ad campaigns for mass awareness-focused brand advertisers in the U.S. rarely reach more than 75% of their target audience and typically deliver more than two-thirds of their ad impressions to only one-third of their target audience. ...More

  • Set-Top-Box Lexicon: It's All So Dynamic

    The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has been recent expansion in dynamic advertising capabilities for VOD. Improved technology enables more relevant ads to be served in real time rather than in hours or days. ...More

  • Hulu: Either Keeping Or Selling It Will Annoy Business Partners

    Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. But consumers rule in this new digital world -- don't they? ...More