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• automotive Kia Brings Back Hamsters For New Soul Campaign by Karl Greenberg

  The new TV, in-cinema, digital and social media campaign uses LMFAO's hit "Party Rock Anthem." And instead of rolling through a world where un-hip hamsters attempt to travel about on appliances, the three rotund rodents now roll through an interstellar video game world. ...Read the whole story

• Levin: Branded Entertainment Key To Viewer Engagement by Wayne Friedman

  Branded entertainment media deals have been in a lull recently. But big booster Jordan Levin, former CEO of the WB, and his Generate company believe they shouldn't be -- especially in this rapidly changing media marketplace. ...Read the whole story

• TiVo Posts 19% Rev Gain, Cites Global Opportunities by Steve McClellan

  DVR maker TiVo Inc. posted a 19% revenue gain to just over $61 million. It also received a $300 million payment from Dish Network, the first installment on a $600 million plus award stemming from TiVo's successful patent infringement suit against the TV satellite operator. ...Read the whole story

• Oulvey Takes Over Twentieth TV Sales, Brand Integration by David Goetzl

  Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group. ...Read the whole story

• MTV's Video Music Award Sponsors Push Cross-Platform Integrations by David Goetzl

  Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

• ESPN Launches Longhorn Network In Few Homes by David Goetzl

  Hardly anyone was watching the Longhorn Network when it debuted Friday and not only because of little interest. ESPN was able to secure deals making it available in just 20,000 homes when the switch was flipped. ...Read the whole story

• Summer TV: Fox Leads Prime-Time, CBS Overall by Wayne Friedman

  This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a year ago. Close on its heels, ABC is next at 2.27 million, down 9% versus a year ago. NBC is making music with "The Voice." ...Read the whole story

• ABC Bans 'Idiot Brother' Movie Spot by Wayne Friedman

  ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage and urination. ...Read the whole story

The Freshmen of Fall 2011: What the Heck Were They Thinking? by Ed Martin

This is the time of year when I find myself contemplating many of the new series that will soon begin rolling out on the broadcast networks. Overall, I am so not impressed. ...More

• TV Money For College Football Not Going To Right Places by Wayne Friedman

  Top-rated college football prospects are training grounds for the NFL -- pure and simple. It's an unpaid minor league of sorts for the NFL. Which may explain why colleges are cutting deals with networks to get in on the action. ...More

• TV's Reach and Frequency Problem by Dave Morgan

  One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against consumer audiences in a short period of time. No other medium compare. Thus, imagine my surprise to learn that most TV ad campaigns for mass awareness-focused brand advertisers in the U.S. rarely reach more than 75% of their target audience and typically deliver more than two-thirds of their ad impressions to only one-third of their target audience. ...More

• Set-Top-Box Lexicon: It's All So Dynamic by Jane Clarke

  The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has been recent expansion in dynamic advertising capabilities for VOD. Improved technology enables more relevant ads to be served in real time rather than in hours or days. ...More

• Hulu: Either Keeping Or Selling It Will Annoy Business Partners by Wayne Friedman

  Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. But consumers rule in this new digital world -- don't they? ...More