The industry coalition formed to strengthen TV and cross-platform measurement systems is moving ahead with re-upping members for a second cycle. Participants in the Coalition for Innovative Media Measurement (CIMM) … Read the whole story
The ads are running now through the end of the year, and focus on scenarios like a woman deliberating over which dress to wear … Read the whole story
Nielsen said its new service, which measures online advertising, including video, has received a stamp of approval from the Media Rating Council. Tabbed Online … Read the whole story
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, … Read the whole story
The slow-growing world of TV station electronic billing looks to get a boost with two of the nation's largest TV station sales rep companies … Read the whole story
A sweeping new report from tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to … Read the whole story
The company is generating buzz about the factory-tuned Focus ST by placing video and photography on social channels that offer a look at the … Read the whole story
Alternative devices for viewing TV/entertainment content have been growing -- but nowhere has this gain been more evident than with video-game devices, DVDs and … Read the whole story
Former Weather Channel and Viacom executive Geoffrey Darby is now general manager of Martha Stewart Living Omnimedia television operations, in charge of all Stewart's … Read the whole story
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashian, went on sale Aug. 25 in about 700 Sears stores around the … Read the whole story
Lexus says there will also be an online video that goes into more detail about the use of digital crash modeling using virtual test … Read the whole story
There has been considerable talk about a generation accustomed to watching TV on laptops forgoing a traditional cable subscription. How about the remote control? … Read the whole story
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to the extreme to showcase the company's mobile booking application with a new multimedia … Read the whole story
Bob Cook, the former longtime head of Twentieth Television, has joined the Tribune station group as a strategic advisor. Cook left the News Corp. … Read the whole story
Companies targeting ads to consumers on TVs based on location, channel surfing activity and more might seem like a futuristic platform to some, but … Read the whole story
Who wants to watch lean-back, long-form video content on a mobile device? More people than we think, and certainly more than wanted to just … Read the whole story
Betsy Frank, Chief Research and Insights Officer of Time Inc., has a background that spans many different media platforms and businesses -- from agencies … Read the whole story
User-generated videos? They seem so... 2006. But based on the continued growth of YouTube, they're still very popular. The question is: What's next? Read the whole story
With the tenth anniversary of 9/11 already hanging heavy in our hearts, the recent earthquake on the East Coast (and the follow-up hurricane) brought … Read the whole story
A new report suggests that half of all U.S. adults could be obese in about 20 years -- a dramatic increase from the one-third … Read the whole story
Irene came and went over a week ago -- and, despite the widespread flooding and power outages, it could have been a whole lot … Read the whole story