TVBlog
Simulmedia research shows Nielsen measurement is pretty sturdy with major networks, but may not be as reliable for smaller ones. And, the company would argue it has a tool with … Read the whole story
The campaign appeals to the upscale, progressive 'man of the world,'" Lesya Lysyj, chief marketing officer, Heineken USA, tells Marketing Daily. "This feeling of … Read the whole story
"We have such a loyal and passionate customer base that they really want to reach out to non-Stein Mart customers and get them to … Read the whole story
In a novel approach to media research, TV viewers are being asked to put their money where their mouths are, literally make cash bets … Read the whole story
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
TV Accelerator -- launched jointly by Collective, which provides display and video advertising, and Rentrak, a multiscreen media measurement platform provider -- allows advertisers … Read the whole story
A new TV viewing study from media and marketing consultant Altman Vilandrie & Co. and online survey firm Research Now has found that just … Read the whole story
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
ESPN renews perhaps the most valuable show on cable television: NFL's "Monday Night Football." The new package price comes to $1.8 billion; both "Sunday … Read the whole story
With the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign … Read the whole story
Looking for a more business-friendly national distribution footprint, TV sports network Universal Sports is leaving its local over-the-air multicast markets and moving to one … Read the whole story
The National Football League continues to prove itself as perhaps TV's most reliably strong programming. The Thursday season opener on NBC delivered the second-highest … Read the whole story
Moving to even more convergent video metrics, media researcher Rentrak and digital ad network provider Collective have announced a system accounting for the extra … Read the whole story
While clients might shift some dollars to newer media, traditional media remains an important part of most media plans. TV viewing is not being … Read the whole story
The MSG network will look to integrate Twitter into its broadcasts of minor league hockey this weekend, hoping to take advantage of interactivity as … Read the whole story
As the fall season ramps up, NBC is promoting its fall lineup by letting Bloomingdale's shoppers pose with the new stars -- virtually. The … Read the whole story
A spot featuring the glamour-puss quarterback, shot mostly from the knees down, is scheduled to break on Monday Night Football when Brady's New England … Read the whole story
Fox will look to leverage its NFL audience Sunday to build momentum for its highly anticipated Sept. 21 debut of "The X Factor." The … Read the whole story
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has inked its first deal, an agreement with State Farm that stretches from ads … Read the whole story
- COMMENTARY
As I sat reading by candlelight during Irene's visit to New York, I reflected on the role TV plays in an electrically powered world. Read the whole story
- COMMENTARY
A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topics in the big television landscape. Read the whole story
COMMENTARYIn the post-scarcity age, the network strategy is to leverage the abundance of viewing opportunities. This year the war takes to the devices, although … Read the whole story
- COMMENTARY
I don't have any problem with product placement, though I know a number of people who do. They howl their disapproval at the briefest … Read the whole story
- COMMENTARY
Take the most valuable programming and hold it hostage to viewers. What do you think would happen? Would viewers pay an extra fee for … Read the whole story
- COMMENTARY
A visitor to a new world may be able to make themselves known with common words like "yes" and "no." In the STB data … Read the whole story
- COMMENTARY
We are once again reminded that time periods and scheduling still matter in the digital TV world. Tonight, two big events will give U.S. … Read the whole story
- COMMENTARY
Let's put one thing behind us right away -- the integration of Internet features with the conventional television set and set-top boxes (often referred … Read the whole story
