TVBlog
Alan Frank has been CEO of the station group owned by the Washington Post Co. since the business had few doubters about a robust future. Nonetheless, he's optimistic about the … Read the whole story
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story
In a novel approach to media research, TV viewers are being asked to put their money where their mouths are, literally make cash bets … Read the whole story
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its new CEO. He will tackle what Electus is calling its "next phase of … Read the whole story
Channel Master, which has a longtime history as a maker of TV antennas, is getting into the so-called Over The Top TV game. It … Read the whole story
Looking for a more business-friendly national distribution footprint, TV sports network Universal Sports is leaving its local over-the-air multicast markets and moving to one … Read the whole story
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
As it launches its new season this week, CW has sold access to its tagline. Search engine Bing is running a promotion with the … Read the whole story
The Nielsen Company says television prime time is really a small amount of time. The highest viewing in prime time is between 9:15 p.m. … Read the whole story
While clients might shift some dollars to newer media, traditional media remains an important part of most media plans. TV viewing is not being … Read the whole story
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has inked its first deal, an agreement with State Farm that stretches from ads … Read the whole story
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In 2006 I was part of the Nielsen team that developed a cross-platform strategy called Anytime Anywhere Media Measurement (A2/M2), which set out to … Read the whole story
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TV networks haven't been all that pushy about telling viewers where they can watch TV shows online. Typically, there's some short messaging at the … Read the whole story
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As I sat reading by candlelight during Irene's visit to New York, I reflected on the role TV plays in an electrically powered world. Read the whole story
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A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topics in the big television landscape. Read the whole story
COMMENTARYIn the post-scarcity age, the network strategy is to leverage the abundance of viewing opportunities. This year the war takes to the devices, although … Read the whole story
