When Hispanic TV executives gather for industry events, it can very quickly sound like a pep rally. The overarching battle cry hasn't changed in a while: advertisers aren't investing enough … Read the whole story
Despite overall U.S. economic malaise, current fourth-quarter advertising business is healthy for CBS. There have only been a few last-minute cutbacks on season-long TV … Read the whole story
A provocative new analysis of the so-called C3 ratings system by media audit firm Ebiquity argues that it almost forces broadcasters to game the … Read the whole story
The day after NBC had an uninspiring first night of the season, Comcast CFO Michael Angelakis reiterated that the company believes it will take … Read the whole story
Netflix now admits to messing up. But it won't change its pricing plan -- just a product name. Its big DVD-by-mail service will now … Read the whole story
Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story
Longtime TV programming analysis executive for media agencies, Steve Sternberg has been named senior vice president of sales research for ION Media Networks. Read the whole story
The big buildup for CBS' "Two and a Half Men" didn't disappoint for viewers and advertisers: It grabbed a monstrous Nielsen preliminary 10.3 rating/24 … Read the whole story
For TiVo, the future will be less about DVRs and more about creating advanced TV software packages for cable systems and other pay TV … Read the whole story
With the end of the television version of long-time serials "All My Children" and "One Life to Live" on the heels of the demise … Read the whole story
Not too long ago, some media buyers would revel in the excitement of picking a dark-horse show to do well. Buy low; sell high. … Read the whole story
Football is a funny thing in the TV world. It drives ratings through the roof and audiences to sofas across the country for hours … Read the whole story
Media waste is something TV advertisers talk about it when it comes to their media buys, especially these days. But what about consumers who … Read the whole story